Social Media Manager

About the role

As a , you will play a pivotal role in shaping our online presence and engaging with our audience across various platforms. Your expertise will help us craft compelling content that resonates with our target demographic, driving brand awareness and customer loyalty. This position requires a creative thinker who can analyze social media trends and metrics to optimize our strategies effectively. You will collaborate with cross-functional teams to ensure our messaging aligns with overall marketing goals.

Key facts

What you'll do

• Develop and implement a comprehensive social media strategy that aligns with Dws's brand objectives and marketing goals.
• Create engaging content tailored for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for customer feedback, inquiries, and comments, responding promptly to enhance customer engagement.
• Analyze social media performance metrics and generate reports to assess the effectiveness of campaigns and strategies.
• Collaborate with the marketing team to ensure cohesive messaging across all channels and campaigns.
• Stay updated on industry trends and emerging social media platforms to keep Dws at the forefront of digital marketing.
• Manage social media advertising campaigns, including budget allocation and performance tracking, to maximize ROI.
• Foster relationships with influencers and brand advocates to amplify our reach and enhance brand credibility.
• Organize and execute social media contests and promotions to drive engagement and increase followers.
• Train and guide junior team members in best practices for social media management and content creation.
• Conduct competitor analysis to identify opportunities for differentiation and improvement in our social media strategies.
• Participate in brainstorming sessions to generate innovative ideas for content and campaigns that resonate with our audience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management or digital marketing.
• Proven track record of developing successful social media strategies and campaigns.
• Strong understanding of social media platforms, their algorithms, and best practices for engagement.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Nice to have

• Familiarity with SEO principles and how they apply to social media content.
• Experience in managing social media for a B2B or tech-focused company.
• Knowledge of video editing software and experience creating video content for social media.
• Previous experience in crisis management or handling negative feedback on social media platforms.
• Understanding of paid social media advertising and budget management.

Skills & tools

• Strong analytical skills to interpret data and make informed decisions.
• Creative thinking and problem-solving abilities to develop unique content ideas.
• Excellent time management skills to prioritize tasks effectively.
• Familiarity with content management systems (CMS) and basic HTML is advantageous.
• Ability to adapt to new tools and technologies quickly.

Practical notes

• The position is based in an unspecified location, and remote work options may be available.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Dws is open to sponsoring visas for qualified international candidates who meet the job requirements.
• Interested applicants can apply through the following link: [Dws Careers](https://dws.bamboohr.com/careers/69).

Join Dws as a Social Media Manager and be part of a dynamic team that values creativity, innovation, and collaboration. Your contributions will directly impact our brand's success and help us connect with our audience in meaningful ways. If you are passionate about social media and eager to take on new challenges, we encourage you to apply today!