Senior Manager, Analytics

About the role

The is responsible for leading data-driven growth and digital experimentation initiatives that propel the business forward. This position requires translating complex business questions into high-impact analyses that directly influence strategic decisions and operational improvements. You will leverage expert SQL capabilities to shape and analyze data within platforms like Snowflake or BigQuery to uncover actionable insights. A core focus involves overseeing A/B testing initiatives that optimize the customer journey and enhance digital experiences. You will utilize web analytics to guide digital product optimization and ensure measurement accuracy. The role demands crafting compelling data narratives for senior leadership to foster informed decision-making across the organization. You will mentor a direct report, helping them grow their technical and communication skills while maintaining rigorous standards for accuracy.

Key facts

What you'll do

• Set up measurement frameworks in partnership with digital product and CRM teams to clarify goals and define success metrics for experiments.
• Use SQL to query Snowflake or BigQuery for the purpose of uncovering behavior patterns that inform testing opportunities and strategic initiatives.
• Design Tableau dashboards to deliver actionable insights to product, growth, and leadership teams for decision support.
• Analyze conversion anomalies by investigating funnel drop-offs to identify root causes and recommend improvements.
• Collaborate with acquisition and CRM groups to ensure metric consistency and alignment with strategic priorities.
• Champion enhancements to Google Analytics to deepen understanding of onsite behavior and improve data reliability.
• Oversee A/B and multivariate tests from conception through measurement, managing the entire digital journey testing lifecycle.
• Mentor one direct report to help them develop their technical expertise and communication abilities.
• Investigate data integrity issues across platforms to protect the accuracy and reliability of all analytics outputs.
• Develop and QA data pipelines and dashboards in Tableau to surface actionable insights for stakeholders.
• Explain complex findings in clear narratives that inspire confident action from decision-makers at all levels.
• Define, track, and interpret product KPIs and success metrics to evaluate performance and guide optimization efforts.
• Translate intricate data into clear stories for varied audiences to ensure understanding and drive consensus.
• Familiarize yourself with dbt and GitHub as part of the role to support efficient data workflows and version control.

Requirements

• Bring 8+ years of analytics experience with a proven history of delivering data-driven results.
• Include at least 1 year of experience managing or mentoring analysts to develop team capabilities.
• Write efficient, readable SQL for Redshift, Snowflake, or BigQuery to ensure optimal query performance.
• Demonstrate a proven track record of data-driven recommendations that create measurable business impact.
• Build proficiency in Tableau to create self-serve dashboards and executive-ready visual stories.
• Support large-scale A/B testing and experimentation with a focus on rigorous methodology.
• Explain complex data simply to influence senior stakeholders and drive strategic alignment.
• Maintain a collaborative mindset with curiosity and strong business sense to support cross-functional initiatives.
• Show strong attention to detail for reports and presentations to deliver executive-ready materials.
• Keep sharp focus on accuracy to maintain the integrity of analytics outputs and decision-making.
• Apply practical knowledge of Google Analytics or similar web analytics tools to define and track product KPIs.
• Turn intricate data into clear stories for varied audiences to ensure understanding and action.

Nice to have

• Familiarity with dbt and GitHub is a plus for this role.

Practical notes

• This is a full-time position based in Durham, North Carolina.
• Compensation is within the range of $140,000 to $170,000 USD.
• The role involves collaboration with cross-functional teams and may require interaction with remote partners.
• No visa sponsorship information is provided in the source material.
• The position oversees digital experimentation and testing initiatives that require timely execution and measurement.
• Deadlines are tied to business priorities for growth, product optimization, and customer experience improvements.