Senior Product Marketing Manager

About the role

In this pivotal role, you will concentrate on the Medics segment, where your primary objective will be to enhance growth and user engagement for our solutions tailored to healthcare professionals. You will play a crucial role in defining product positioning, spearheading impactful launches, and uncovering new market opportunities. Collaboration will be key, as you will work closely with various teams including Product, Brand, Content, Growth, Sales, Data, and Public Affairs to drive success.

Key facts

What you'll do

• Conduct comprehensive user research and market analysis to pinpoint challenges faced by healthcare professionals and anticipate their future requirements.
• Monitor market trends and competitor activities to inform product roadmaps and overall business strategies.
• Formulate and implement effective product positioning and messaging strategies that resonate across all marketing channels.
• Lead the coordination of cross-functional product launches, ensuring the establishment of operational best practices.
• Develop strategies aimed at boosting product adoption and usage, while continuously tracking key performance indicators.
• Provide mentorship to internal teams, promoting operational excellence in product go-to-market initiatives.
• Collaborate with sales teams to align marketing strategies with sales objectives, ensuring a cohesive approach to market entry.
• Engage with stakeholders to gather feedback and insights that will refine product offerings and enhance user experience.
• Create compelling narratives and presentations to communicate product value to both internal and external audiences.
• Stay abreast of industry developments and innovations to maintain a competitive edge in product offerings.

Requirements

• A minimum of 8 to 9 years of experience in Product Marketing, ideally within a B2B or technology-focused environment.
• Proven track record of successfully managing complex, strategic projects that require cross-functional collaboration.
• Expertise in developing go-to-market strategies, product positioning, and crafting compelling narratives.
• Strong analytical capabilities, with the ability to interpret intricate data sets to guide strategic decisions.
• Exceptional communication and presentation skills, with a knack for negotiation and persuasion.
• Natural leadership qualities, enabling you to influence and unify diverse teams towards common goals.
• Proficiency in both French and English is essential for effective communication.

Nice to have

• Experience in the healthcare sector or familiarity with healthcare technology solutions.
• Knowledge of digital marketing strategies and tools to enhance product visibility.
• Previous experience working in a fast-paced startup environment, adapting quickly to changing demands.
• Familiarity with agile project management methodologies to enhance team efficiency.

Skills & tools

• Proficient in strategic planning and project management methodologies.
• Experienced in conducting market and user research to inform product development.
• Skilled in data analysis and performance measurement to assess product impact.
• Strong capability in managing cross-functional stakeholder relationships to drive project success.

Practical notes

• The company offers a comprehensive benefits package, including fully employer-paid health insurance for employees and their children, along with 25 days of paid leave and up to 14 RTT days annually.
• Additional perks include access to Moka.care for mental health support and coaching, meal vouchers valued at 8.50 EUR (with 4.50 EUR covered by the company), and a 50% reimbursement for public transport costs.
• Doctolib promotes a flexible work environment, allowing for two remote workdays per week and ten days of remote work from EU countries or the UK each year.
• New hires will benefit from a structured 3-month onboarding program, a supportive ParentCare birth leave policy, and resources for employees who are caregivers or have disabilities.
• For international candidates, relocation assistance is available to facilitate the transition to Paris.
• The recruitment process consists of a 45-minute remote interview with Talent Acquisition, followed by a 1-hour remote interview with the team manager, an on-site case study, and final discussions with either the VP of Growth or the GM of France, along with reference checks.