Brand Manager BtoB (x/f/m)

About the role

Doctolib is seeking a Brand Manager BtoB to join its growing team in Paris. This role centers on shaping and maintaining the brand identity for Doctolib's business-to-business relationships across the French healthcare market. The Brand Manager BtoB will work closely with cross-functional teams to ensure consistent brand messaging and strategic positioning at every touchpoint. You will be responsible for developing and executing brand strategies that strengthen Doctolib's reputation among partners, healthcare professionals, and institutional stakeholders throughout France.

Key facts

What you'll do

• Define and execute the BtoB brand strategy to support Doctolib's growth in the healthcare sector.
• Collaborate with product and marketing teams to align brand communications with overarching business objectives.
• Manage brand guidelines and ensure their consistent application across all BtoB touchpoints and marketing materials.
• Develop content strategies that clearly communicate Doctolib's value proposition to business partners and institutions.
• Coordinate targeted campaigns aimed at healthcare professionals and organizational partners to build lasting brand awareness.
• Monitor brand perception through surveys, feedback collection, and ongoing market research among BtoB audiences.
• Lead the creation of presentations, proposals, and sales support materials designed for partner engagement.
• Organize and oversee BtoB events, webinars, and conferences that reinforce Doctolib's brand presence in the market.
• Work with the communications team to craft compelling narratives that resonate with institutional clients.
• Analyze brand performance metrics and report regularly on the effectiveness of BtoB marketing initiatives.
• Ensure all external brand communications accurately reflect Doctolib's mission of improving healthcare access across France.
• Partner with regional teams to adapt brand messaging for different markets and audience segments.
• Evaluate the effectiveness of brand campaigns and optimize tactics based on performance data and feedback.
• Support the development of thought leadership content that positions Doctolib as a trusted BtoB voice.

Requirements

• Bachelor's degree in marketing, communications, or a related field is required for this position.
• Minimum of five years of experience in brand management or BtoB marketing roles is expected.
• Proven track record of developing and implementing brand strategies within a B2B business context.
• Strong understanding of the French healthcare ecosystem and its key institutional stakeholders.
• Excellent written and verbal communication skills in French, with professional proficiency in English.
• Experience managing multiple brand projects simultaneously while maintaining a high standard of attention to detail.
• Ability to work collaboratively with cross-functional teams including sales, product, and design departments.
• Demonstrated skill in interpreting market data and translating insights into actionable brand decisions.
• Familiarity with digital marketing tools and brand analytics platforms is considered essential for success.
• Experience with brand audits and repositioning initiatives demonstrates strategic thinking and analytical capability.

Nice to have

• Experience working within the healthcare or healthtech industry is a strong advantage for candidates.
• Knowledge of brand management software and digital asset management systems is highly valued.
• Previous experience managing agency relationships and external creative partnerships is considered beneficial.
• Understanding of French regulatory frameworks in healthcare communications adds significant value to the role.
• Prior experience with employer branding or internal communications at a BtoB company is welcomed.
• Experience with event marketing and sponsor activation for industry conferences is a plus.

Skills & tools

• Brand strategy development and brand positioning frameworks for BtoB markets.
• Content marketing and editorial planning tailored to business-to-business audiences and partners.
• Market research methods and competitive analysis techniques for brand intelligence.
• Project management and cross-functional coordination across multiple workstreams and deadlines.
• Proficiency in presentation design and storytelling techniques for partner and client engagement.
• Familiarity with analytics platforms such as Google Analytics or similar brand measurement tools.
• Experience with brand guidelines documentation, governance processes, and style guide maintenance.

Practical notes

• This role is based in the Paris office and requires on-site presence during standard working hours.
• Candidates should be prepared to submit a portfolio showcasing previous brand management projects and campaigns.
• The hiring process includes multiple interview rounds with the marketing team and senior leadership.
• Doctolib values diversity and encourages applicants of all backgrounds to apply for this position.
• The expected start date for this role is as soon as the selected candidate is available.
• Applications will be reviewed on a rolling basis until the position is filled.