Senior Product Marketing Manager

About the role

In this pivotal position, you will spearhead the product marketing strategy for innovative AI-driven solutions aimed at enhancing user growth and engagement. Your primary focus will be on leveraging Product Led Growth (PLG) methodologies to maximize adoption rates and orchestrate successful product launches that resonate with our target audience.

Key facts

What you'll do

• Formulate and implement a comprehensive product marketing strategy tailored for Doctolib's operations in France.
• Drive the adoption of PLG strategies that position the product as the central mechanism for user acquisition, activation, and retention.
• Conduct in-depth user research to identify pain points and uncover potential growth avenues.
• Monitor and analyze market trends and competitor activities to provide insights that shape product roadmaps.
• Collaborate with the Brand and Content teams to create compelling product positioning and messaging narratives.
• Lead the execution of cross-functional product launches, ensuring adherence to best practices for operational excellence.
• Establish metrics to evaluate the effectiveness of marketing initiatives and adjust strategies accordingly.
• Engage with stakeholders across various departments to align marketing efforts with overall business objectives.
• Foster a culture of continuous improvement by sharing insights and lessons learned from product launches and marketing campaigns.
• Mentor junior team members, providing guidance and support in their professional development.
• Participate in industry events and conferences to represent Doctolib and enhance brand visibility.
• Collaborate with sales teams to equip them with the necessary tools and resources for effective customer engagement.

Requirements

• A minimum of 8 to 9 years of experience in Product Marketing, ideally in a B2B or technology-focused setting.
• Demonstrated success in implementing Product Led Growth strategies that drive measurable results.
• Strong leadership capabilities to effectively influence and align diverse cross-functional teams.
• Proven expertise in managing complex projects and developing go-to-market strategies.
• Analytical mindset with the ability to interpret data and make strategic recommendations based on insights.
• Proficiency in both French and English, enabling effective communication in a bilingual environment.

Nice to have

• Experience in the healthcare or tech industry, particularly with AI-driven products.
• Familiarity with digital marketing tools and analytics platforms.
• Previous experience in a fast-paced startup environment.
• Knowledge of user experience (UX) principles and practices.
• Understanding of sales enablement strategies and techniques.

Skills & tools

• Product Led Growth (PLG) methodologies
• Go-to-market strategy development
• User research and data analysis techniques
• Cross-functional project management skills
• Strong communication and presentation abilities

Practical notes

• Benefits: Enjoy comprehensive health insurance coverage for employees and their children, along with 25 days of paid leave and up to 14 RTT days. Access to a mental health program through Moka.care and reimbursement for 50% of public transport costs.
• Flexibility: Benefit from a hybrid work model allowing for partial remote work (up to 2 days per week) and the option to work remotely from EU countries or the UK for up to 10 days each year.
• Perks: Receive daily meal vouchers worth 8.50 Euros (with a 4.50 Euro contribution from the company), a sports and leisure subsidy, and a ParentCare program that includes paid parental leave.
• Onboarding: Participate in a structured 3-month onboarding program featuring the Doctolib Academy and training in both technical and soft skills.
• Re

location: Assistance is available for candidates considering international relocation.

• Recruitment process: The hiring process includes a 45-minute remote interview with Talent Acquisition, a 1-hour remote discussion with the team manager, an onsite case study, and meetings with the VP of Growth or the General Manager for France, followed by reference checks.
• Application note: Doctolib encourages individuals to apply even if they do not meet every single requirement. Please refrain from including personal photographs or age information in your application.