Employer Brand Lead

About the role

Doctolib is on the lookout for a dynamic individual to spearhead its employer branding initiatives in Germany. This pivotal role is designed to attract exceptional talent in both Sales and Technology sectors. You will be responsible for crafting and executing a comprehensive strategy that positions Doctolib as a top choice for sought-after candidates. As part of the Culture and Employer Brand team, you will collaborate across an international framework that includes France, Germany, Italy, and the Netherlands.

Key facts

What you'll do

• Develop and execute a robust employer branding strategy tailored for the German market, working closely with various departments such as Business, Talent Acquisition, and Communication (approximately 20% of your time).
• Monitor key performance indicators and refine your strategies based on analytical insights to ensure effectiveness.
• Oversee the budget allocated for employer branding and assess the impact of your campaigns and initiatives.
• Design and implement multichannel marketing campaigns specifically targeting Tech and Sales professionals (around 40% of your time).
• Create engaging and authentic content that showcases the company culture and highlights different teams within Doctolib.
• Enhance LinkedIn campaigns and optimize other digital marketing channels to maximize reach and engagement.
• Lead the strategy for events in Germany, ensuring a strong presence at significant industry conferences and gatherings (approximately 40% of your time).
• Establish strategic partnerships to boost visibility and engagement within targeted talent pools.

Requirements

• A solid foundation in employer branding or marketing, with practical experience in managing LinkedIn campaigns.
• Excellent project management capabilities, particularly in organizing events, with a proven ability to work independently.
• Strong analytical skills and comfort in working with data to drive decision-making.
• Proficiency in German at C2 level and English at B2 level, both in written and spoken forms (team communication is conducted in English).

Nice to have

• Previous experience in leading a talent marketing strategy at a national level.
• Ability to blend strategic thinking with operational flexibility to adapt to changing circumstances.
• Comfort in working independently while effectively coordinating with multiple stakeholders.

Skills & tools

• Expertise in managing LinkedIn campaigns.
• Proficient in creating multichannel content that resonates with target audiences.
• Strong skills in event planning and execution to ensure successful outcomes.
• Competence in data analysis and performance tracking to measure campaign success.
• Experience in managing budgets effectively to optimize resource allocation.

Practical notes

• Doctolib offers a sponsored Deutschlandticket for employees working in the office or in a hybrid capacity.
• Employees receive 28 vacation days, plus an additional day for each full calendar year of employment, up to a maximum of 30 days.
• There is an option to work remotely for up to 10 days per year from abroad.
• Comprehensive health insurance is provided, along with additional benefits.
• The company contributes 40% to a pension plan (bAV), with a 15% contribution during the probation period.
• The Doctolib Parent Care Program includes an extra month of parental leave.
• Employees have access to free mental health and coaching sessions through an external partner.
• Meal vouchers, healthy snacks, and a regular breakfast buffet are provided to employees.
• A subsidized sports membership is available through Urban Sports Club.
• The company has a support program for caregivers and employees with disabilities, offering flexible hours, additional medical leave, and psychological support.
• Employees can participate in DoctoGrowth, a long-term equity program designed for employee investment in the company.
• The interview process consists of an initial recruiter call, a meeting with the Culture and Employer Brand Senior Manager, a case study with the hiring manager and People Development and Culture Director, followed by at least one reference check.