Growth Marketing Manager

About the role

Dexmate is on the lookout for a Growth Marketing Manager who will play a role in enhancing the visibility of our innovative physical AI platforms. This position focuses on developing and executing strategies that not only generate qualified sales leads but also effectively convert interest into tangible revenue. The role is heavily data-driven, emphasizing demand generation and performance marketing to ensure optimal results.

Key facts

What you'll do

• Lead the entire demand generation process, crafting and executing multi-channel marketing campaigns that include email, paid advertising, events, and account-based marketing (ABM) to attract and nurture high-quality leads.
• Manage performance marketing initiatives across various channels such as paid search, social media, and display advertising, focusing on budget oversight, customer acquisition cost optimization, and continuous testing of creatives, target audiences, and landing pages.
• Take charge of search engine optimization (SEO) and geographic optimization (GEO) efforts, enhancing our website's visibility and conversion rates while refining the user experience from the first visit to the point of demo request or product purchase.
• Collaborate with the sales team to design and implement account-based marketing strategies tailored to specific target audiences, ensuring alignment on goals and messaging.
• Establish and maintain comprehensive reporting on the marketing funnel, including setting up tracking mechanisms, dashboards, and attribution models to evaluate the effectiveness of each marketing dollar spent.
• Partner with the sales department to define ideal customer profiles, develop lead scoring systems, and streamline handoff processes, ensuring a smooth progression through the sales pipeline.
• Assist in the planning and execution of product launches, trade shows, and other events, creating targeted campaigns aimed at driving attendance and maximizing conversion opportunities.
• Analyze campaign performance and market trends to continuously refine strategies and improve overall marketing effectiveness.

Requirements

• A minimum of 4 years of experience in growth marketing, demand generation, or performance marketing is essential.
• Previous experience in B2B environments, particularly within hardware, robotics, or AI sectors, is highly desirable.
• A proven track record of developing successful marketing campaigns that have resulted in increased pipeline and revenue generation.
• Hands-on experience with various paid advertising platforms, including Google Ads, LinkedIn Ads, and Meta Ads, as well as a foundational understanding of SEO principles.
• Strong analytical capabilities, with proficiency in tools such as Google Analytics 4 (GA4), marketing automation platforms, and attribution analysis, enabling data-driven decision-making.
• Exceptional writing skills, with the ability to create engaging and persuasive content tailored for technical products and audiences.
• A proactive mindset, demonstrating resourcefulness and the ability to thrive in a dynamic, early-stage environment where processes and systems are still being established.

Nice to have

• Familiarity with customer relationship management (CRM) systems and their integration with marketing tools.
• Experience in managing budgets and forecasting for marketing initiatives.
• Knowledge of emerging trends in digital marketing and technology, particularly in the AI space.
• Previous involvement in cross-functional teams, showcasing the ability to collaborate effectively with diverse groups.

Skills & tools

• Proficiency in Google Ads, LinkedIn Ads, and Meta Ads for digital advertising.
• Experience with GA4 for analytics and performance tracking.
• Familiarity with marketing automation tools such as Customer.io or similar platforms.
• Strong understanding of SEO practices and their application in driving organic traffic.

Practical notes

• This position requires on-site presence at our Fremont office, fostering collaboration and engagement within the team.
• Candidates must be eligible to work in the United States and may require a visa sponsorship depending on their situation.

If you are about driving growth through innovative marketing strategies and are excited to work in a fast-paced environment, we encourage you to apply for the Growth Marketing Manager position at Dexmate. Join us in shaping the future of AI technology!