Key Account Marketing Sr. Analyst

About the role

You will spearhead marketing initiatives for our top-tier restaurant and cafe partners to drive commercial growth in the dynamic Argentine market. This role requires you to collaborate closely with sales departments to design and implement end-to-end promotional strategies that align with broader business goals and regional objectives. You will own the narrative for key accounts, translating complex data into compelling stories that guide strategic decision-making. The position demands a proactive approach to identifying growth levers and ensuring that marketing activities directly contribute to revenue and customer engagement targets. You will be responsible for building strong relationships with internal stakeholders while representing the voice of the customer. This position is critical in ensuring that our partners' campaigns are optimized for success and market relevance. You will act as a strategic advisor, helping partners navigate the complexities of digital ordering and market competition.

Key facts

What you'll do

• Lead the development of growth strategies for major partner accounts, analyzing market dynamics to maximize commercial performance and long-term value.
• Manage and refine allocated marketing budgets in conjunction with financial planning, analyzing variances to identify optimization opportunities and improve future spending efficiency.
• Track campaign performance using a comprehensive set of business metrics, including order volume, user acquisition, frequency, and return on investment to measure success.
• Create detailed executive reports, performance presentations, and communication plans tailored for strategic brands operating within a competitive landscape.
• Partner with the sales team to define key performance indicators and ensure that marketing initiatives support overarching sales targets and regional priorities.
• Conduct in-depth analysis of consumer behavior and market trends to uncover insights that inform strategic adjustments to campaign execution.
• Coordinate with cross-functional teams to ensure alignment between marketing, operations, and product development for seamless campaign implementation.
• Develop and maintain a robust understanding of the competitive environment to position key accounts advantageously within the market.
• Utilize data visualization tools to transform complex datasets into clear, actionable insights for senior leadership and partner stakeholders.
• Monitor real-time campaign results and recommend tactical optimizations to improve performance against predefined objectives.
• Facilitate workshops and strategic sessions with key partners to review performance and co-create future marketing initiatives.
• Ensure all marketing activities comply with company standards and regional regulations, maintaining brand integrity across all channels.
• Drive testing of new marketing approaches and document learnings to build a scalable knowledge base for future campaigns.
• Act as the primary point of contact for strategic accounts, ensuring timely communication and issue resolution.

Requirements

• Minimum of 2 years of professional experience in marketing, communications, CRM, or related fields, with a proven track record of delivering results.
• Strong ability to communicate and collaborate effectively across multidisciplinary teams, including sales, finance, and operations.
• Organized and solution-oriented mindset capable of functioning in fast-paced environments while managing multiple priorities.
• Data-driven approach with the ability to translate metrics into actionable business decisions that impact the bottom line.
• Demonstrated experience in analyzing budget performance and implementing adjustments to improve cost-effectiveness and ROI.
• Excellent written and verbal communication skills in Spanish, with the ability to convey complex ideas clearly and concisely.
• Strong attention to detail and accuracy when handling data, reports, and strategic documentation.
• Ability to work independently with minimal supervision while maintaining a high standard of ownership and accountability.
• Familiarity with digital marketing tools and platforms used to manage campaigns and track user behavior.
• Willingness to adapt to changing market conditions and pivot strategies as necessary to meet business goals.
• Commitment to fostering an inclusive work environment and contributing to a diverse team culture.
• Proven ability to manage deadlines and deliver high-quality work under pressure.
• Understanding of the logistics and food delivery industry, including key performance indicators and customer journey mapping.

Nice to have

• Previous experience working in technology companies, consumer goods, media agencies, or creative agencies, providing a diverse perspective on campaign strategy.
• Demonstrated interest in digital trends, social media, and influencer marketing, with examples of how you have leveraged these channels in past roles.
• Knowledge of the Argentine market and consumer behavior within the food service and delivery sector.
• Experience with A/B testing and experimentation frameworks to drive continuous improvement in marketing initiatives.
• Familiarity with customer relationship management (CRM) platforms and their application in B2B and B2C contexts.
• Exposure to stakeholder management frameworks and methodologies for aligning cross-functional interests.

Skills & tools

• Data analysis and performance metrics tracking using spreadsheets and dashboards to inform strategic decisions.
• Budget management and financial forecasting to ensure optimal allocation of marketing resources.
• Strategic communication and reporting skills to articulate insights and recommendations to executive audiences.
• Cross-functional project management to coordinate initiatives across sales, operations, and creative teams.
• Proficiency in presentation software to create visually engaging reports and strategic decks for partner reviews.
• Analytical thinking to dissect complex problems and identify root causes of performance gaps.
• Time management skills to prioritize tasks and meet strict deadlines in a high-velocity environment.
• Collaborative tools experience to facilitate remote teamwork and stakeholder alignment.
• Market research capabilities to gather competitive intelligence and customer insights.
• Adaptability to learn new software and technologies as required by evolving business needs.

Practical notes

PedidosYa is an inclusive employer and welcomes applications from all individuals regardless of gender identity, sexual identity, ethnicity, religion, age, or disability. Please indicate if you require any specific accessibility adjustments for the interview process or if you would like to share your pronouns.