Senior CRM Specialist

About the role

The organization is seeking a Senior CRM Specialist to join the Commercial team at efood, operating within the dynamic environment of Neo Irakleio, Greece. In this capacity, the successful candidate will manage the end-to-end communication strategy for our vendor partners to drive growth and platform engagement. The role focuses on developing and executing sophisticated campaigns that enhance vendor lifecycle journeys from initial onboarding through long-term retention. You will be responsible for designing and optimizing automated workflows that respond to specific vendor behaviors and overarching commercial objectives. This position requires a strategic thinker who can translate business goals into targeted, multichannel communication initiatives. Collaboration with cross-functional partners will be essential to ensure alignment between marketing efforts and sales outcomes. Ultimately, this specialist will act as a key driver in maximizing vendor engagement, activation, and long-term value on the platform.

Key facts

What you'll do

• Architect and implement comprehensive CRM strategies tailored specifically for vendor communications across digital channels.
• Design and maintain intricate lifecycle automation sequences that address the nuanced needs of marketplace vendors.
• Conduct in-depth behavioral analysis to identify triggers and patterns that inform the timing and content of vendor interactions.
• Develop sophisticated email, push, SMS, and in-app messaging campaigns that adhere to strict brand and compliance standards.
• Establish close working relationships with Sales and Account Management to synchronize campaign timing with broader commercial initiatives.
• Create detailed performance dashboards that monitor feature adoption, conversion metrics, and overall revenue contribution from vendor campaigns.
• Execute rigorous A/B testing protocols to evaluate subject lines, content variations, and send times for maximum engagement efficiency.
• Implement advanced segmentation logic that ensures precise message targeting based on vendor activity, tenure, and business goals.
• Serve as the owner of communication standards, ensuring consistency and professionalism across all vendor touchpoints and messaging templates.
• Leverage data insights to continuously refine campaign performance and identify new opportunities for vendor growth and activation.
• Collaborate with technical teams to ensure seamless integration between marketing automation platforms and backend data sources.
• Proactively identify high-value vendor segments and develop tailored engagement strategies to maximize their platform utilization.
• Monitor industry trends and best practices in CRM to introduce innovative approaches that enhance vendor communication effectiveness.
• Act as a strategic advisor to commercial stakeholders, providing data-driven recommendations based on campaign performance and market insights.

Requirements

• Bring 3 to 5 years of professional experience specifically within CRM, campaign management, or lifecycle marketing roles.
• Demonstrate a proven history of working in marketplace or B2B environments where complex stakeholder management is required.
• Show expertise in developing and managing vendor or customer lifecycle engagement strategies across multiple touchpoints.
• Possess a strong track record of executing multichannel CRM campaigns that deliver measurable business outcomes.
• Highlight advanced analytical capabilities to interpret data sets and transform findings into actionable business insights.
• Exhibit proficiency in A/B testing methodologies, personalization tactics, and sophisticated segmentation techniques.
• Maintain advanced Excel skills to manipulate large datasets, create formulas, and generate reports without reliance on external tools.
• Display strong organizational abilities to effectively juggle multiple projects, deadlines, and competing priorities simultaneously.
• Demonstrate excellent communication skills to liaise effectively with stakeholders across various departments and organizational levels.
• Show capacity to manage competing demands while maintaining attention to detail and accuracy in all campaign elements.
• Bring experience working with marketing automation platforms and understanding of technical campaign implementation.
• Demonstrate ability to work independently with minimal supervision while contributing positively to a collaborative team environment.
• Show commitment to adhering to company policies, compliance regulations, and data privacy standards in all campaign activities.
• Bring a proactive mindset toward problem-solving and a willingness to adapt strategies based on performance feedback and market changes.

Nice to have

• Include previous experience operating within a two-sided marketplace where diverse user segments are engaged simultaneously.
• Show proficiency in SQL, HTML/CSS, or CRM templating languages such as Liquid to enable more advanced campaign customization.
• Highlight background in B2B engagement strategies or initiatives focused on improving product adoption and retention rates.

Practical notes

• This is a full-time position based in Neo Irakleio, Greece.
• The selected candidate will enjoy an attractive remuneration package along with a ticket restaurant card.
• Comprehensive private medical and life insurance coverage begins from day one of employment.
• Access to an online mental health platform is provided for therapy and coaching sessions as needed.
• Professionals will have access to a robust online training platform to support continuous skill development.
• On-site amenities include a cafeteria and a fully equipped gym to support wellness and work-life balance.
• Additional benefits feature a Global Mobility plan, a pension plan, a free efood pro subscription, and a childcare allowance.

About the company

Glovo is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience - fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany.