Marketing Manager, Promotions and Incentives

About the role

This position is dedicated to overseeing the operational execution and performance measurement of promotional and incentive programs within the Middle East market, specifically focusing on the UAE and Kuwait. You will be responsible for ensuring that all offers are strategically targeted, delivered in a timely manner, and aligned with the company's commercial objectives. Your work will directly influence customer acquisition, retention, re-engagement, and overall growth by transforming the promotional calendar into impactful campaigns that reach customers across various stages of their journey with Deliveroo. The role requires close collaboration with cross-functional teams, including marketing, data science, CRM, and technology, to develop, deploy, and optimize promotional mechanics that deliver measurable results. You will also analyze campaign performance, conduct testing, and provide insights to continuously improve promotional strategies and maximize ROI.

Key facts

What you'll do

• Execute the Middle East promotional calendar by translating strategic marketing plans into actionable campaigns aimed at customer acquisition, activation, retention, and re-engagement. You will ensure that each campaign aligns with business priorities and seasonal opportunities.
• Develop and refine value propositions that influence customer behavior, encouraging desired actions such as ordering more frequently or trying new offerings, while ensuring campaigns are commercially sound and deliver a positive ROI for both Deliveroo and its partners.
• Collaborate closely with CRM and Technology teams to design, build, and deploy in-app and lifecycle marketing campaigns. This includes segmenting customers accurately, personalizing offers, and ensuring timely delivery of promotions across various channels.
• Create detailed quarterly and annual promotional roadmaps, considering market dynamics, seasonal trends, competitor activity, and internal commercial priorities. These plans should include specific campaign objectives, key performance indicators, and resource allocations.
• Manage campaign budgets meticulously, tracking spending against set targets, and providing regular reports on campaign performance. When ROI or margin impact deviates from expectations, you will identify causes and recommend corrective actions.
• Partner with Data Science teams to leverage customer data, transaction history, and performance metrics to develop relevant promotional mechanics that resonate with target audiences and drive desired behaviors.
• Conduct weekly reporting on campaign performance, analyzing key metrics such as conversion rates, redemption rates, and customer engagement levels. Post-campaign analysis will identify successes, failures, and opportunities for future testing and optimization.
• Use structured testing methodologies, including A/B testing, to analyze price elasticity and determine the minimum effective discount required to achieve campaign goals without eroding margins.
• Design and run local test-and-learn experiments to validate new promotional ideas, mechanics, and targeting strategies. Insights from these tests will be integrated into the broader promotional strategy to improve effectiveness and efficiency.
• Monitor competitor trends, market activity, and industry best practices to ensure Deliveroo's offers remain competitive and innovative. This includes tracking new promotional tactics, pricing strategies, and customer engagement approaches.
• Build strong business cases supported by financial projections and data analysis to scale successful promotional tests into recurring campaigns. You will justify investments and resource allocations based on expected impact and ROI.
• Advocate for the customer by ensuring that all promotions offer genuine value beyond just discounts. Your focus will be on creating meaningful offers that enhance customer satisfaction and loyalty.
• Translate complex data insights into clear, actionable recommendations for senior stakeholders, helping shape strategic decisions and future promotional initiatives.

Requirements

• 5-8 years of experience in Growth Marketing, Data Analytics, User Segmentation, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform environment.
• Proven track record of managing customer incentive strategies and promotional campaigns that have delivered measurable business outcomes, such as increased order frequency, customer retention, or revenue growth.
• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related discipline. A strong academic background supports your ability to analyze data and develop strategic plans.
• Strong analytical skills with proficiency in Excel, Google Sheets, and BI tools like Looker. You should be comfortable interpreting large datasets, identifying trends, and making data-driven decisions to optimize campaigns.
• Experience designing, running, and analyzing A/B tests or other experimental methodologies, with the ability to translate test results into actionable insights and recommendations.
• Excellent communication skills, capable of collaborating effectively with cross-functional teams, presenting findings clearly, and managing multiple stakeholders simultaneously.
• Self-starter attitude with a demonstrated ability to deliver results quickly and efficiently in a fast-paced, matrixed organization. You should be adaptable, proactive, and comfortable working under tight deadlines.
• Fluency in English is required, with strong written and verbal communication skills.

Nice to have

• Working knowledge of core commercial metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Gross Merchandise Value (GMV), and margin impact, along with an understanding of how promotional decisions influence these metrics.
• Arabic language skills, which would facilitate communication within the local markets and enhance campaign relevance and effectiveness.

Skills & tools

• Excel
• Google Sheets
• Looker
• A/B testing

Practical notes

• This is an on-site role based at the Dubai Main Office in the UAE. You will be expected to work from the office to collaborate closely with cross-functional teams and execute campaigns effectively.
• Deliveroo offers a comprehensive benefits package that includes health, family, finance, community, convenience, growth, and relocation support. The company values a collaborative and innovative work environment, encouraging continuous learning and development.
• The role requires a proactive approach to testing, analysis, and campaign management, with a focus on delivering measurable results and continuous improvement.
• Candidates should be prepared to work in a fast-paced environment where strategic thinking and data-driven decision-making are essential to success.
• Familiarity with the local market dynamics in the UAE and Kuwait will be advantageous in tailoring promotional strategies to regional preferences and behaviors.