Marketing Manager
Job description
About the role
This role defines how Daniels Health connects with customers and grows revenue within Canadian markets. The Marketing Manager, Canada ensures commercial execution matches strategic intent across all brands and customer touchpoints. You operate at the intersection of strategy and implementation, turning global direction into measurable Canadian outcomes.
You own the complete commercial content lifecycle in Canada. This responsibility spans email, social channels, blogs, and integrated campaigns. Your work translates positioning into narratives that resonate with healthcare waste buyers. You craft messages tailored to distinct personas and vertical segments. You coordinate with global digital and content teams to execute initiatives efficiently and at scale. Your focus remains on creating assets that support active buying journeys.
Sales enablement forms a core part of your contribution. You develop presentations, one-pagers, case studies, and structured templates. These tools equip sales teams to engage strategic accounts with consistent messaging. You support sales during RFP and proposal processes, shaping compelling narratives. You build repeatable frameworks that improve speed and reliability. Close collaboration with sales ensures tools reflect current opportunities and customer realities.
You manage the Canadian content and messaging ecosystem. This includes acting as the brand steward for Daniels Health across healthcare waste divisions. You ensure tone, positioning, and messaging remain consistent. You gather insights from sales conversations and customer feedback. You synthesize market dynamics specific to Canada. This continuous insight feeds refinements to messaging, content focus, and campaign themes.
Pipeline and reporting responsibilities connect marketing directly to revenue. You use Salesforce pipeline data to identify trends and gaps. You convert these insights into proactive content and campaign strategies. Your work targets new business generation, customer retention, and account expansion. You partner with sales and digital teams to link pipeline performance with campaign execution. This connection optimizes marketing-generated revenue across email, SEO, and paid media channels. You establish clear processes for lead management, pipeline visibility, and sales enablement.
Digital campaign alignment ensures coherence between marketing and sales priorities. You partner with the digital marketing team on targeting strategy and campaign timing. You ensure digital programs address real customer pain points. Your role keeps commercial priorities central to these programs. This alignment supports efficient use of budget and resources.
The position requires broad experience in B2B and healthcare marketing. You bring 4 to 8 years of relevant background. You have a history of converting strategy into execution. You demonstrate success in sales enablement and commercial content development. You show capability in campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams is a regular part of your work.
Strong written and verbal communication skills allow you to convey complex ideas clearly. You operate effectively in matrixed or multi-market environments. Comfort with up to 25% travel supports your engagement across Canadian regions. You work independently with a commercial mindset. You understand pipeline metrics and marketing-driven revenue. You deliver high quality output at pace while managing evolving priorities.
Location for this role is Brampton, Ontario. Compensation ranges from $96,000 to $120,000 annually. Engagement includes up to 25% travel.
Practical next steps include confirming details. The role focuses on building revenue through content, enablement, and disciplined reporting. You shape how Daniels Health is perceived in Canadian healthcare waste markets.
What you'll do
- Meet the bar Practical notes
About the role
This role defines how Daniels Health connects with customers and grows revenue within Canadian markets. The Marketing Manager, Canada ensures commercial execution matches strategic intent across all brands and customer touchpoints. You operate at the intersection of strategy and implementation, turning global direction into measurable Canadian outcomes. You own the complete commercial content lifecycle in Canada. This responsibility spans email, social channels, blogs, and integrated campaigns. Your work translates positioning into narratives that resonate with healthcare waste buyers. You craft messages tailored to distinct personas and vertical segments. You coordinate with global digital and content teams to execute initiatives efficiently and at scale. Your focus remains on creating assets that support active buying journeys.
Sales enablement forms a core part of your contribution. You develop presentations, one-pagers, case studies, and structured templates. These tools equip sales teams to engage strategic accounts with consistent messaging. You support sales during RFP and proposal processes, shaping compelling narratives. You build repeatable frameworks that improve speed and reliability. Close collaboration with sales ensures tools reflect current opportunities and customer realities. You manage the Canadian content and messaging ecosystem. This includes acting as the brand steward for Daniels Health across healthcare waste divisions. You ensure tone, positioning, and messaging remain consistent. You gather insights from sales conversations and customer feedback. You synthesize market dynamics specific to Canada. This continuous insight feeds refinements to messaging, content focus, and campaign themes.
Pipeline and reporting responsibilities connect marketing directly to revenue. You use Salesforce pipeline data to identify trends and gaps. You convert these insights into proactive content and campaign strategies. Your work targets new business generation, customer retention, and account expansion. You partner with sales and digital teams to link pipeline performance with campaign execution. This connection optimizes marketing-generated revenue across email, SEO, and paid media channels. You establish clear processes for lead management, pipeline visibility, and sales enablement. Digital campaign alignment ensures coherence between marketing and sales priorities. You partner with the digital marketing team on targeting strategy and campaign timing. You ensure digital programs address real customer pain points. Your role keeps commercial priorities central to these programs. This alignment supports efficient use of budget and resources.
Requirements
The position requires broad experience in B2B and healthcare marketing. You bring 4 to 8 years of relevant background. You have a history of converting strategy into execution. You demonstrate success in sales enablement and commercial content development. You show capability in campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams is a regular part of your work. Strong written and verbal communication skills allow you to convey complex ideas clearly. You operate effectively in matrixed or multi-market environments. Comfort with up to 25% travel supports your engagement across Canadian regions. You work independently with a commercial mindset. You understand pipeline metrics and marketing-driven revenue. You deliver high quality output at pace while managing evolving priorities.
Practical notes
Location for this role is Brampton, Ontario. Compensation ranges from $96,000 to $120,000 annually. Engagement includes up to 25% travel.
Practical next steps include confirming details. The role focuses on building revenue through content, enablement, and disciplined reporting. You shape how Daniels Health is perceived in Canadian healthcare waste markets.