Director of Marketing

About the role

You are a commercially driven, analytical, and self-directed marketing leader ready to own a division outright for the first time or to take a meaningful step up in complexity and autonomy. This is a build role where you will inherit a growing, multi-brand, multi-country portfolio without an existing team, and your first task is to bring structure, clarity, and commercial accountability to it. You should be energized rather than daunted by that: comfortable rolling your sleeves up on execution while simultaneously designing the operating model, processes, and eventual team structure that will scale the division. You thrive where strategy, execution, and cross-functional alignment intersect, you are practical over theoretical, decisive with imperfect information, and confident influencing senior stakeholders without formal authority over them. You are curious about a segment you may not know deeply yet, and you are willing to become the internal expert on it.

Key facts

What you'll do

Own and evolve the marketing strategy for the Hazardous Waste Division and its constituent brands, ensuring alignment to commercial targets and regional market requirements.

Develop value messaging and positioning frameworks for each brand that reflect current market needs, competitive dynamics, and sales insight.

Identify and prioritize growth opportunities across brands, regions, and service verticals, applying a clear rationale for where investment is directed and where it is withdrawn.

Serve as the internal subject matter authority on the hazardous waste market, competitive set, and buyer landscape.

Partner with regional Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue.

Build understanding of market trends, revenue and margin characteristics across customer and service verticals, and translate that into refined investment focus.

Own commercial marketing content for the division - including proposals, sales presentations, capability materials, and RFP support - ensuring consistency, quality, and commercial relevance.

Drive internal adoption of marketing programs across sales teams: set benchmarks, establish process accountability, and bring stakeholders on the journey.

Define campaign strategy, audience focus, and messaging across all divisional channels, partnering with the Digital and Demand Generation function to execute paid media, SEO, email automation, and conversion pathways.

Ensure cross-functional alignment with Content, Design, Digital, and Sales to deliver cohesive, high-impact initiatives.

Establish and maintain a reporting framework that measures marketing effectiveness, channel performance, and pipeline contribution for the division.

Own monthly divisional pipeline reporting, translating data into insight, recommendation, and action for commercial stakeholders.

Manage the divisional marketing budget with accountability for ROI and investment efficiency.

Build repeatable processes, frameworks, and templates that allow the division to scale without proportional headcount growth.

Support the integration of newly acquired hazardous waste businesses into a cohesive marketing ecosystem, driving project-level accountability for brand and system integration.

Identify and operationalize AI-driven and emerging technology solutions that improve campaign efficiency, reporting sophistication, and internal workflow.

Define the future-state structure for divisional marketing, including role scope, sequencing of hires, and capability requirements.

Recruit, onboard, and develop direct reports as the division scales, with a target team of 2-3 within 12-18 months.

Establish the working model between this division and the wider global marketing function, balancing autonomy with integration.

Translate regional nuances into a coherent brand story that resonates across the United States, Canada, and the United Kingdom.

Champion a test-and-learn culture, using data to refine tactics and prove incremental impact on pipeline and revenue.

Requirements

You have a minimum of 10 years of progressive marketing leadership experience, with at least 5 years in a managerial role overseeing people and budget.

You have deep experience in B2B marketing within industrial, services, or regulated environments, with a track record of building marketing functions from scratch or turning around underperforming divisions.

You have demonstrated success owning P&L or revenue-influencing metrics in a prior role, showing comfort with commercial accountability and data-driven decision making.

You have hands-on experience with end-to-end marketing execution, including strategy, content, campaigns, channels, and sales alignment.

You have strong analytical skills and are comfortable interpreting data sets, building reporting frameworks, and translating insights into action.

You have excellent written and verbal communication skills, with the ability to influence and persuade senior stakeholders without direct authority.

You are comfortable operating in a fast-paced, matrixed environment and can manage multiple priorities with clarity and ownership.

You have experience working across multiple countries or regions, navigating local nuances while maintaining brand coherence.

You have a history of building and leading high-performing teams, including hiring, mentoring, and developing marketing professionals.

You are proficient in marketing technology and martech stacks, with experience selecting and implementing tools that improve efficiency and insight.

Nice to have

Experience in the hazardous waste, environmental services, or regulated industrial sectors.

Background in healthcare waste or related compliance-driven industries.

Experience with AI-driven marketing tools and automation platforms that enhance efficiency and insight.

Demonstrated success in M&A integration within marketing, including harmonizing brands and systems.

Practical notes

This role is dedicated exclusively to the hazardous waste division. It is not a healthcare marketing role.

The position reports directly to the Chief Marketing Officer.

You will work across the United States, Canada, and the United Kingdom.

You are expected to roll up your sleeves on execution while simultaneously designing the operating model, processes, and eventual team structure that will scale the division.

Ownership of commercial outcomes, pipeline generation, and budget accountability is central to this role.

The role involves defining the go-to-market strategy, building content and sales enablement, and establishing measurement frameworks to track marketing impact.

You will partner closely with shared service teams for digital, design, content, and marketing operations while retaining full ownership of divisional strategy and results.

The role includes integrating newly acquired businesses, standardizing frameworks, and implementing emerging technologies to improve efficiency and scalability.

You will define the future-state marketing team, recruit direct reports, and lead their development as the division grows.

This is a hands-on, high-impact leadership role with significant responsibility for commercial growth and long-term division building.