Integrated Campaigns, APJ

About the role

Cursor is at the forefront of revolutionizing software development by creating innovative tools tailored for professional programmers. We are seeking a Senior Campaigns Manager to spearhead our integrated marketing initiatives across the Asia-Pacific and Japan (APJ) region. This role is pivotal in shaping our enterprise engagement strategy and ensuring that our marketing efforts resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive integrated marketing campaigns that align with the overall objectives of the company.
• Oversee the entire campaign lifecycle, which includes formulating initial strategies, identifying target audiences, launching campaigns, optimizing performance, and generating detailed reports on results.
• Construct a robust campaign framework that encompasses content funnels, a diverse mix of channels, promotional tactics, and processes for transitioning leads to sales teams.
• Convert business goals into actionable marketing plans, complete with clear milestones, messaging strategies, and metrics for measuring success.
• Collaborate with various teams, including product marketing, field operations, performance, growth, and design, to ensure a cohesive and unified message across all platforms.
• Create a variety of marketing assets, such as email nurture sequences, landing pages, sales materials, and resources for field activation.
• Work closely with the sales team to design account-based marketing strategies and programs specifically tailored for key enterprise accounts.
• Evaluate the effectiveness of campaigns in relation to pipeline growth, revenue generation, and overall funnel health, using insights to enhance future marketing strategies.
• Develop and implement scalable workflows and systems to ensure consistency in campaign execution as the marketing team expands.

Requirements

• A minimum of 10 years of experience in managing integrated B2B marketing campaigns, particularly within the SaaS or enterprise technology industries.
• Demonstrated success in creating campaigns aimed at technical decision-makers, including Chief Information Officers (CIOs), Chief Technology Officers (CTOs), and engineering leaders.
• Proven history of meeting pipeline targets and utilizing revenue insights to refine and optimize campaign effectiveness.
• Experience in managing lead routing processes and maintaining funnel health in collaboration with sales development teams.
• Proficiency in executing account-based marketing (ABM) initiatives and strategic account programs.
• Strong knowledge of the AI software landscape and an understanding of the specific buyer personas within this market.
• Ability to thrive in a fast-paced environment, effectively balancing strategic planning with hands-on execution of marketing initiatives.

Nice to have

• Familiarity with marketing automation tools and CRM systems to streamline campaign management.
• Experience in conducting market research to inform campaign strategies and audience targeting.
• Background in digital marketing, including SEO, PPC, and social media strategies.
• Knowledge of analytics tools to track and measure campaign performance effectively.
• Experience in leading cross-functional teams and managing collaborative projects.

Skills & tools

• Proficient in multi-channel campaign management, including digital marketing, email campaigns, events, social media, and direct mail initiatives.
• Strong skills in funnel analysis and performance reporting to assess campaign success.
• Expertise in developing and executing account-based marketing strategies.
• Excellent project management capabilities, particularly in cross-functional environments.
• Skilled in crafting messaging and content that resonates with enterprise-level audiences.

Practical notes

This position is fully remote, allowing for flexibility in work arrangements while being part of a dynamic and innovative team. We offer a competitive salary commensurate with experience, along with benefits that support work-life balance and professional growth. As a Senior Campaigns Manager at Cursor, you will have the opportunity to make a significant impact on our marketing strategy and contribute to the growth of our brand in the APJ region. We encourage candidates who are passionate about technology and marketing to apply and join us in our mission to transform the software development landscape.

About the company

Built to make you extraordinarily productive, Cursor is the best way to build software with AI.