Head of APJ Field Marketing

About the role

In this pivotal position, you will spearhead the marketing initiatives for the Asia-Pacific and Japan (APJ) region, concentrating on enterprise and strategic accounts. You will lead a team of Field Marketing Managers, driving the development and execution of regional marketing strategies designed to enhance the sales pipeline and increase revenue. The successful candidate will possess strong analytical skills and the ability to facilitate discussions, maintaining a keen focus on achieving business results in a dynamic and fast-paced environment. You will be responsible for aligning marketing activities with the overall business objectives, ensuring that all regional efforts support the broader goals of the organization. This role requires a proactive approach to identifying market opportunities and translating them into actionable marketing programs. You will act as a key liaison between the corporate marketing team and the regional sales forces, ensuring seamless communication and strategy implementation. The position demands a high level of ownership and accountability for the performance of marketing initiatives in the region. Ultimately, you will shape the market presence of Cursor across APJ, driving awareness and demand for its AI-powered software development platform.

Key facts

What you'll do

Develop and implement comprehensive field marketing strategies for enterprise and strategic accounts across the Asia-Pacific and Japan region.

Lead, mentor, and grow a high-performing team of Field Marketing Managers, fostering a culture of excellence, collaboration, and continuous improvement.

Establish and manage regional marketing budgets, ensuring optimal allocation of resources and a strong return on investment for all campaigns.

Analyze market trends, competitor activities, and campaign performance data to derive actionable insights and refine strategic approaches.

Build and maintain strong, trust-based relationships with key stakeholders, including sales leaders, product management, and executive sponsors.

Orchestrate the execution of integrated marketing campaigns, encompassing events, digital content, and targeted communications to drive engagement.

Collaborate with the global marketing team to ensure regional strategies are aligned with overarching corporate messaging and brand standards.

Identify and cultivate new business opportunities by developing targeted narratives and value propositions for priority sectors.

Champion the adoption of marketing technologies and data-driven practices to enhance campaign effectiveness and measurement capabilities.

Represent Cursor at industry conferences, seminars, and key customer events to elevate the brand profile and generate high-quality leads.

Drive the collection and synthesis of competitive intelligence to inform product positioning and marketing strategies.

Partner with sales leadership to develop account-based marketing programs that address the specific needs of strategic enterprise clients.

Oversee the localization of marketing materials and campaigns to ensure relevance and resonance across diverse APJ markets.

Monitor and report on the performance of all regional marketing activities, providing regular updates and recommendations for optimization.

Act as a subject matter expert on field marketing best practices, contributing to the development of internal frameworks and playbooks.

Requirements

A minimum of 10 years of progressive leadership experience in marketing, with a proven track record of building, scaling, and motivating high-performing teams.

Demonstrated ability to nurture talent, promote career advancement, and create environments conducive to the success of top performers.

Experience in leading organizational transformations, promoting the adoption of new processes, and effectively managing change in fast-paced, high-growth environments.

Proficiency in interpreting and presenting data insights, with a strong understanding of the metrics that drive business performance.

Exceptional presentation skills, with the ability to establish trust and rapport with C-suite executives and external stakeholders.

Strong communication skills, both written and verbal, to effectively convey complex ideas and strategies.

A history of achieving ambitious targets and delivering results in roles with significant scope and responsibility.

The capability to operate independently and make high-impact decisions in a matrixed organizational structure.

Nice to have

Experience in the technology sector, particularly in SaaS or enterprise solutions.

Familiarity with digital marketing tools and platforms to enhance campaign effectiveness.

Previous experience working in a multicultural environment, with an understanding of regional nuances in marketing strategies.

Practical notes

This role may require occasional travel for regional events and team meetings, so flexibility and willingness to travel are essential.

Candidates should be prepared to work in a fast-paced environment, adapting to changing priorities and challenges as they arise.

The position offers an opportunity to make a significant impact on the company's growth trajectory in the APJ region, contributing to the overall success of the organization.

Join Cursor and lead the charge in transforming our marketing efforts in the APJ region. If you are a strategic thinker with a passion for driving results and developing talent, we invite you to apply for this exciting opportunity.

About the company

Built to make you extraordinarily productive, Cursor is the best way to build software with AI.