Senior SEO Manager

About the role

Coursera and Udemy have merged to create a comprehensive skills development platform, and this role focuses on driving organic growth for the combined entity. You will lead SEO strategy across search engines, AI-powered discovery platforms, and web surfaces to improve learner acquisition and platform visibility. This position requires a strategic thinker who can translate complex technical concepts into actionable SEO roadmaps that align with business objectives. The successful candidate will own the end-to-end SEO lifecycle from research and planning through execution and measurement in a rapidly evolving environment. You will be instrumental in shaping how the world discovers and engages with high-quality learning opportunities on a global scale.

Key facts

What you'll do

• Conduct comprehensive keyword and topic research to identify high-impact opportunities for organic visibility across search and discovery platforms.
• Architect and maintain a scalable SEO content strategy that addresses learner intent across the entire journey from awareness to conversion.
• Perform detailed technical SEO audits and diagnostics to uncover issues impacting crawlability, indexation, and search visibility.
• Optimize site architecture, URL structures, and internal linking frameworks to improve user and search engine navigation efficiency.
• Implement and validate structured data markup to enhance search result appearance and support AI-powered discovery features.
• Coordinate with engineering teams to resolve complex technical SEO challenges related to site performance, rendering, and mobile optimization.
• Establish rigorous testing methodologies to measure the impact of SEO initiatives on traffic quality, engagement, and conversion rates.
• Develop advanced reporting dashboards that communicate SEO performance and business impact to executive and cross-functional stakeholders.
• Lead cross-functional collaboration sessions to ensure SEO considerations are integrated into product launches and content strategies.
• Monitor competitor SEO strategies and industry search trends to identify new opportunities and potential threats to organic visibility.
• Manage and optimize large-scale content catalogs to ensure content freshness, relevance, and alignment with search intent.
• Spearhead initiatives to improve Core Web Vitals and page experience metrics that influence search rankings and user satisfaction.
• Create and maintain documentation for SEO processes, best practices, and tactical playbooks to ensure team scalability.
• Partner with content and growth teams to design experiments that test hypotheses about search behavior and ranking factors.
• Drive initiatives that optimize visibility not only in web search but also in AI answer engines and emerging discovery interfaces.

Requirements

• 7+ years of in-house SEO experience for large-scale platforms, marketplaces, or websites with measurable impact on organic performance.
• Proven track record of leading technical SEO initiatives alongside engineering teams to resolve complex implementation challenges.
• Proficiency with data and SEO platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker, Tableau, and Google Analytics for comprehensive analysis.
• Demonstrated ability to influence cross-functional stakeholders and deliver measurable results through data-driven SEO strategies.
• Strong understanding of search engine algorithms, ranking factors, and how they apply to educational and marketplace platforms.
• Experience leading SEO projects in fast-paced environments requiring prioritization and agility without sacrificing quality.
• Exceptional analytical skills with the ability to interpret complex data sets and translate findings into actionable recommendations.
• Excellent written and verbal communication skills for presenting strategies and results to both technical and non-technical audiences.

Nice to have

• Experience with AI-driven search analysis tools like Profound or Promptwatch to optimize for next-generation discovery interfaces.
• Background in optimizing for discovery surfaces beyond web search, such as app stores or social platforms, to expand reach.
• Expertise in programmatic page generation and managing large content catalogs efficiently at scale.
• Experience with international or multi-language site optimization and localization to support global learner acquisition.
• Technical skills in SQL, Python, or other BI tools for experimentation and analysis to accelerate insight generation.

Practical notes

Salary: US Zone 3 ($138,800 to $173,500) and US Zone 4 ($129,200 to $161,500).

Benefits: The package includes bonus and RSU equity programs, comprehensive health and wellness coverage, and global perks.

Application: The application window is expected to close on 8/13/2026. Please apply directly through the careers portal; the company does not accept resumes via email or social media. Coursera is an Equal Opportunity Employer and provides reasonable accommodations upon request.

About the company

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 197 million registered learners as of December 31, 2025.