Product Marketing Manager

About the role

The Product Marketing Manager at Coram Ai owns the end-to-end go-to-market strategy for our core product suite, acting as the critical bridge between product, sales, and customers. This individual is accountable for defining the narrative that positions our solutions against entrenched incumbents and articulates the distinct value of our platform. You will own the creation of all customer-facing narratives, ensuring that our story resonates clearly across every touchpoint from discovery to conversion. The role requires building and sustaining a robust competitive intelligence practice that continuously informs our positioning and messaging in a dynamic market landscape. You will partner closely with the product leadership team to translate complex product roadmaps into compelling customer outcomes and adoption drivers. Success in this position will be measured by your ability to align messaging with market demand and enable the sales team to win at every stage of the buyer journey. You are expected to operate with a high degree of ownership, making strategic decisions that directly influence the growth and perception of the brand.

Key facts

What you'll do

• Take ownership of the end-to-end product marketing function, acting as the strategic and operational lead for all go-to-market initiatives.
• Architect and scale a competitive intelligence program that ingests market signals, competitor moves, and customer feedback to produce actionable intelligence.
• Translate intricate product features into clear, differentiated customer value propositions that speak directly to stakeholder pain points.
• Spearhead the development of battlecards, sales playbooks, and competitor displacement campaigns that equip the revenue team with decisive advantages.
• Orchestrate cross-functional campaign development, aligning product launches with marketing and sales activities to maximize impact and conversion.
• Create a consistent stream of GTM materials, including web content, executive presentations, case studies, and sales collateral that reinforce our market position.
• Leverage AI and automation technologies to enhance research workflows, content production, and data analysis while upholding rigorous standards for accuracy.
• Establish and maintain rigorous quality controls for all messaging and creative output to ensure clarity, consistency, and brand integrity.
• Analyze campaign performance and market feedback to iteratively refine messaging frameworks and improve targeting across segments.
• Serve as the primary content authority for the product organization, responsible for the accuracy, relevance, and timeliness of all external communications.
• Mentor and collaborate with sales and customer success teams on best practices for messaging and objection handling based on market insights.
• Drive the readiness process for new product releases, ensuring that all go-to-market assets are prepared and stakeholders are aligned for launch.
• Build and maintain relationships with key stakeholders to ensure alignment on priorities and a unified approach to market entry strategies.
• Utilize strategic storytelling to humanize our technology and demonstrate the tangible impact of our solutions in the customer environment.
• Contribute to the development of the overall product marketing strategy, ensuring it supports the broader business objectives of the company.

Requirements

• Bring a minimum of five years of dedicated Product Marketing experience within the B2B SaaS sector, demonstrating a consistent track record of execution.
• Possess prior experience supporting go-to-market initiatives for the US market, with an understanding of the unique dynamics and buyer expectations.
• Thrive in high-agency, 0 to 1 environments where you have previously built or significantly scaled product marketing programs from the ground up.
• Exhibit deep expertise in competitive intelligence gathering, analysis, and the creation of battlecards that drive sales outcomes.
• Show a proven ability to manage the full lifecycle of product releases, from initial concept through launch and post-launch optimization.
• Demonstrate mastery in crafting messaging, positioning frameworks, and sales enablement tools that cut through market noise.
• Maintain an exceptional attention to detail, with a relentless commitment to quality in every piece of content and every customer interaction.
• Possess strong visual judgment and design sense, enabling you to translate abstract concepts into compelling visual narratives.
• Have hands-on experience with LLMs and a range of AI productivity tools, using them to augment research and streamline processes effectively.
• Apply sound judgment to determine when human insight is essential, ensuring that creative output maintains originality and depth.
• Communicate with exceptional clarity and professionalism in English, both in written documents and verbal discussions.
• Collaborate effectively with cross-functional partners, including engineering, sales, and customer success, to achieve shared goals.
• Operate comfortably in a fast-paced, dynamic startup environment where priorities can shift rapidly and agility is essential.
• Take initiative in identifying gaps in the market narrative and proactively developing strategies to address them.

Nice to have

Experience working with AI-native companies or platforms that leverage large language models in their product stack.

A background in data-driven marketing where you have used analytics to directly attribute program performance.

Practical notes

This is a hands-on role for someone who has been part of a 0-1 PMM team, that is comfortable in a fast-moving environment, and can bring structure and creativity to how we tell our story.

For Product Marketing Manager at Coram Ai, Responsibilities. Build and manage our competitive intelligence program, turning market, competitor, and field insights into actionable battlecards, messaging, sales enablement, and competitor displacement campaigns.