Growth Marketing Lead

About the role

In this pivotal position, you will spearhead efforts to grow CoinTracker's user base through innovative marketing strategies. Your primary responsibility will be to enhance user acquisition by leveraging AI-driven systems and managing diverse marketing channels. The impact of your contributions will be significant, shaping how potential users find and interact with our financial planning and cryptocurrency tax solutions.

Key facts

What you'll do

• Oversee the entire paid acquisition strategy, from conceptualization to performance measurement, collaborating with both agency and contractor partners to optimize results.
• Innovate and implement AI-powered marketing systems that streamline workflows, including the generation of creative content, lifecycle triggers, and accurate attribution tracking.
• Design and evaluate direct-response marketing materials, such as ad copy and landing pages, utilizing AI tools to enhance effectiveness and engagement.
• Lead SEO initiatives and content strategies aimed at boosting organic search visibility for topics related to cryptocurrency taxation and portfolio management.
• Work closely with the lifecycle marketing team to improve user reactivation strategies, retargeting efforts, and ongoing user engagement initiatives.
• Develop and uphold a robust attribution model for the company, ensuring it accurately reflects the correlation between marketing expenditures and business growth outcomes.
• Take full responsibility for marketing performance across the entire funnel, from initial ideas through to execution and subsequent analysis of results.
• Conduct rapid experiments to test new marketing strategies, prioritizing quick learning and adaptation over lengthy planning processes.
• Utilize a hands-on approach to project management, directly engaging with tools and delivering tangible outcomes.
• Focus on achieving results in short timeframes, emphasizing weeks and days rather than quarterly timelines.

Requirements

• Minimum of 5 years of experience in performance marketing, growth strategies, or marketing engineering, preferably in consumer SaaS, fintech, marketplaces, or direct-to-consumer (DTC) sectors.
• Proven capability to create self-sustaining marketing systems, moving beyond repetitive task execution to build scalable solutions.
• Experience in deploying production-ready systems that effectively manage edge cases and evolve over time.
• A strong portfolio demonstrating the ability to craft high-impact marketing copy and creative assets that resonate with target audiences.
• Expertise in developing and justifying attribution models that connect marketing investments to measurable business growth.
• Familiarity with contemporary AI technologies and concepts, including large language models (LLMs), no-code/low-code platforms, and workflow automation tools.
• A preference for rapid experimentation and iterative learning rather than extended planning cycles.
• A proactive, hands-on work style, with a commitment to directly utilizing tools and delivering projects.
• A results-oriented mindset, with a focus on achieving quick wins and measurable outcomes.

Nice to have

• Knowledge of the cryptocurrency landscape and its unique market dynamics.
• Experience working in an AI-focused consumer or product-led growth organization.
• A background in building and implementing internal automation systems or agent-based solutions.
• Previous experience as a solo founder or having complete ownership of a growth marketing function.

Skills & tools

• Proficiency in paid acquisition platforms such as Google Ads, Meta (Facebook), Reddit, Influencer marketing, and Connected TV (CTV).
• Experience with AI tools for content generation and workflow management.
• Strong understanding of SEO principles and content management systems.
• Familiarity with attribution modeling frameworks to assess marketing effectiveness.

Practical notes

This position is fully remote and available to candidates within the United States. The compensation package includes equity in CoinTracker, alongside a comprehensive benefits suite that encompasses medical, dental, and vision insurance, a 401(k) plan, life insurance, and generous paid time off. This role offers a unique opportunity to be part of a forward-thinking company at the forefront of cryptocurrency solutions, where your marketing expertise will play a crucial role in driving growth and user engagement.