PR & Communications Associate

About the role

You will architect and own the narrative arc for our most significant product initiatives, ensuring that every story we tell reinforces our position at the center of the crypto conversation. You will translate complex blockchain mechanics into clear, compelling narratives that resonate with both seasoned traders and curious newcomers. This role demands that you become the guardian of our brand voice, ensuring consistency across every touchpoint and message. You will lead the charge in shaping public perception through strategic media relations and proactive community engagement. You will work at the intersection of data and creativity, using performance metrics to continuously refine and improve our communication strategies. You will act as a bridge between our internal teams and the external market, ensuring alignment between product reality and market perception. You will be expected to operate with the autonomy of a senior professional while maintaining the agility of a startup team. This is a hands-on role where your work will be visible and impactful across the entire ecosystem.

Key facts

What you'll do

• Drive end-to-end go-to-market strategy for new product launches, feature updates, and key initiatives, taking full ownership of execution from concept to completion.
• Conduct deep competitive analysis and market research to uncover insights that inform our positioning and messaging frameworks.
• Translate intricate product features and blockchain capabilities into clear, compelling narratives tailored for distinct audience segments across the crypto landscape.
• Partner with product, content, and design teams to develop a cohesive suite of assets, including one-pagers, web copy, email sequences, and detailed case studies.
• Orchestrate cross-functional leadership to synchronize efforts across content creation, PR outreach, influencer marketing, and email campaigns for flawless launch execution.
• Cultivate strategic relationships with key opinion leaders and influencers in the crypto and Web3 ecosystem to amplify our message and build authentic community engagement.
• Establish and monitor key performance indicators for GTM success, analyzing data to identify opportunities and continuously optimize our strategies.
• Prioritize features and product initiatives based on market potential and strategic alignment, ensuring resources are focused on highest-impact opportunities.
• Serve as the primary liaison between technical teams and external stakeholders, ensuring accurate representation of product capabilities and roadmap direction.
• Proactively identify emerging trends in the blockchain and crypto space, assessing their potential impact on our products and adjusting GTM plans accordingly.
• Develop and maintain a deep repository of messaging assets and FAQs to equip sales, support, and community teams with the tools they need.
• Lead rapid experimentation with different narratives and channels, iterating quickly based on performance data and market feedback.
• Ensure all communication adheres to regulatory considerations and best practices within the decentralized finance and blockchain sectors.
• Act as an ambassador for the brand, representing CoinMarketCap at industry events, virtual meetups, and community forums.

Requirements

You must possess a Bachelor's degree in Marketing, Communications, Business, or a related field, or have equivalent practical experience. You bring a minimum of 6 years of product marketing experience within technology companies, with at least 2 of those years specifically in the crypto, Web3, or blockchain environment. You have a documented history of launching products and driving adoption through hands-on marketing efforts and tactical execution. Your understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem is not theoretical but built through direct professional experience. You have utilized competitive analysis, market research, and strategic planning to craft go-to-market strategies that move the needle. You are comfortable operating in a standalone capacity while effectively collaborating with a diverse, globally distributed team. You thrive in a startup environment where priorities shift rapidly and speed of execution is paramount to success. You possess exceptional communication and storytelling abilities, seamlessly switching between technical jargon and creative narrative. You are a self-starter with strong problem-solving skills and the discipline to manage multiple deadlines without sacrificing quality. You are legally authorized to work in the country of assignment and do not require sponsorship for this role at this time.

Nice to have

Previous experience in public relations or media relations within the crypto space is preferred. Familiarity with blockchain development workflows and technical documentation is a significant advantage. Experience managing influencer campaigns and community programs in Web3 is highly valued. A portfolio demonstrating successful product launches and measurable growth outcomes is encouraged. Knowledge of decentralized finance (DeFi) protocols and their unique go-to-market challenges is preferred. Experience with marketing automation platforms and CRM systems is beneficial. Understanding of tokenomics and how product features impact economic models is a bonus. Any experience with data analytics tools and dashboard creation to track GTM performance is advantageous.

Practical notes

This role requires immediate availability for full-time engagement. Due to the global nature of our audience and partners, occasional travel may be required for industry events and partner meetings. All communication must adhere to our strict compliance and legal guidelines. This position is subject to change based on evolving business needs and market conditions.