Senior Marketing Specialist

About the role

This position defines and directs the market entry strategy for products within the crypto and Web3 landscape, owning the end-to-end narrative that guides every launch. You will architect the strategic framework that transforms abstract concepts into coherent, market-ready stories that resonate with distinct audiences. Your oversight ensures that every initiative progresses from initial concept to committed positioning with precision and measurable impact. The decisions you make directly influence audience perception and product success inside the highly volatile digital asset sphere. You operate at the intersection of strategy and execution, balancing analytical rigor with creative intuition to maintain clarity and impact. You serve as the primary architect of positioning, ensuring that complex product functionality is translated into accessible value propositions. Your work dictates how the market understands new offerings and ultimately drives adoption through compelling narrative. You are the central hub connecting technical complexity with clear external messaging.

Key facts

What you'll do

• Execute the end-to-end go-to-market (GTM) strategy for new product launches, feature updates, and key initiatives, ensuring strict alignment with overarching business goals and growth targets.
• Own the process of feature prioritization in partnership with the product development team, identifying and prioritizing features that best meet user needs and achieve defined marketing and business objectives.
• Translate complex technical product specifications into clear, compelling messaging tailored for distinct customer segments across the crypto and Web3 ecosystem.
• Develop structured marketing assets including one-pagers, web copy, email sequences, and case studies that clearly articulate product value and drive user engagement.
• Exercise cross-functional leadership by managing the dedicated teams responsible for content creation, PR outreach, influencer marketing, and email marketing initiatives to ensure timely delivery.
• Collaborate deeply with product teams to extract intricate features and capabilities, ensuring technical accuracy is maintained in all external communications.
• Establish and manage performance tracking mechanisms by defining key performance indicators (KPIs) for GTM success and continuously refining strategies based on performance insights.
• Map observed engagement patterns to data effectively, ensuring future campaigns leverage these insights to optimize messaging and channel selection.
• Act as the central liaison with key opinion leaders (KOLs) and influencers in the crypto and Web3 ecosystem to build brand awareness and drive meaningful community engagement.
• Drive community amplification efforts by coordinating with content, demand generation, and product teams to create cohesive narrative arcs around product releases.
• Maintain strict ownership of the launch timeline, ensuring that content creation, PR outreach, and influencer marketing initiatives converge on schedule.
• Operate effectively in a global, remote environment, demonstrating comfort with asynchronous communication and self-directed time management.
• Thrive in a startup environment where priorities shift rapidly, requiring agility and the ability to pivot strategies without sacrificing quality or brand integrity.
• Synthesize competitive analysis and market research into actionable GTM strategies that position products against rivals in the digital asset sphere.
• Ensure that all messaging balances technical acumen with creative storytelling to appeal to both sophisticated investors and novice users.

Requirements

You must hold a minimum of six years of total professional experience, with at least two years dedicated to the crypto or blockchain sector, demonstrating a consistent history of launching products and driving adoption through hands-on marketing efforts.

You possess a deep, working understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem, including consensus mechanisms, tokenomics, and layer-1/2 architectures.

You have significant, demonstrable experience with competitive analysis, market research, and the end-to-end crafting of go-to-market strategies for technology products.

You are comfortable operating in a standalone role where you own ambiguous problems, yet you collaborate effectively with a diverse, distributed, and global team of specialists.

You thrive in a fast-paced startup environment where priorities change rapidly and speed of execution is a critical competitive advantage.

Exceptional written and verbal communication skills are mandatory, allowing you to distill complex topics into clear narratives for varied stakeholders.

You exhibit a proven track record of owning projects end-to-end, showing extreme ownership and accountability for results without requiring constant supervision.

You must be proficient in interpreting data to refine marketing strategies, ensuring that decisions are driven by metrics rather than intuition alone.

Nice to have

Experience working with blockchain explorers, trading dashboards, and data aggregation platforms is preferred.

Familiarity with the technical documentation and ecosystem dynamics specific to major Layer 1 and Layer 2 solutions is a distinct advantage.

Understanding of community management tools and frameworks used within the crypto space is beneficial for managing amplification efforts.

Practical notes

The compensation range specified is $140,000 to $170,000 annually.

This position is open to global candidates and is conducted entirely remotely.

The engagement type is Full-time.

This role requires a minimum of six years of total professional experience.