Senior Field Marketing Manager

About the role

In this role, you will be at the forefront of Coder's marketing efforts in the European region, focusing on the development and execution of strategic marketing initiatives. Your primary responsibilities will include enhancing brand visibility, supporting the sales team, and driving lead generation through targeted marketing programs tailored to specific accounts. Collaboration with sales, partners, and the broader marketing team will be essential to create meaningful experiences for developers and stakeholders alike.

Key facts

What you'll do

• Develop and implement field marketing strategies that are in line with both global objectives and the specific priorities of the EMEA region.
• Plan and execute engaging virtual and in-person events, ranging from technical discussions to networking meetups and comprehensive enterprise programs.
• Drive lead generation and contribute to pipeline development through well-structured programs, ensuring effective handoffs and diligent follow-up.
• Work in tandem with global marketing teams to tailor campaign content and messaging for the European market, ensuring relevance and resonance.
• Assist in the execution of co-branded marketing initiatives and collaborative events with key partners, resellers, and channel alliances.
• Partner closely with sales teams to implement account-based marketing strategies for prioritized accounts, transforming target lists into actionable conversations and pipeline opportunities.
• Create and manage account-specific materials, communications, and campaign touchpoints to bolster sales outreach and facilitate pipeline growth.
• Support pre-event account-based marketing activities, including coordinating target accounts, assisting with personalized outreach, and planning follow-up strategies.
• Maintain organization and manage timelines effectively to ensure smooth execution of regional campaigns and events, minimizing any potential disruptions.

Requirements

• A minimum of 4 to 7 years of experience in field marketing, preferably in B2B technology sectors or organizations that cater to developers.
• Proven track record in managing regional field marketing initiatives, including events, partner campaigns, and marketing activities aligned with sales efforts.
• Experience in executing account-based marketing programs, including planning for target accounts, creating personalized campaign touchpoints, and coordinating with sales teams.
• Strong project management skills, with the ability to oversee timelines, manage vendors, and coordinate cross-functional contributions effectively.
• Demonstrated experience working closely with sales teams to meet pipeline goals and address regional marketing priorities.
• Exceptional written and verbal communication abilities, ensuring stakeholders are kept informed and aligned throughout the marketing process.
• Ability to juggle multiple programs simultaneously while maintaining a high level of organization, responsiveness, and attention to detail.
• Familiarity with project management tools such as Asana or equivalent systems is essential.

Nice to have

• Experience in marketing to developers, platform engineering teams, DevOps professionals, or other technical audiences.
• Background in enterprise SaaS, cloud infrastructure, open-source technologies, or developer-focused tools.
• Knowledge of marketing automation, CRM, or account-based marketing platforms like HubSpot, Salesforce, 6sense, or HockeyStack.
• Experience in supporting partner or channel marketing initiatives.
• Familiarity with measuring the effectiveness of field marketing efforts, including metrics such as attendance, engagement, influenced pipeline, and sourced pipeline.
• Experience working for a company that offers open-source solutions.

Skills & tools

• Proficient in Asana
• Experienced with Salesforce
• Knowledgeable in marketing automation platforms
• Familiar with account-based marketing platforms
• Skilled in using event management platforms
• Competent in shared content management systems

Practical notes

Coder is committed to being an Equal Opportunity Employer. The interview process is designed to be transparent and typically spans two to four weeks. We utilize AI tools to enhance our recruitment process, such as Ashby for application reviews and Granola for note-taking during interviews. Candidates are permitted to use AI for take-home assessments, provided they disclose its use. However, AI assistance is not allowed during conversational interviews. All hiring decisions are made by human evaluators.