VP, Growth Marketing

About the role

Cockroach Labs is seeking a strategic leader to oversee our growth marketing initiatives and drive customer acquisition for CockroachDB. You will shape the strategy that expands our market presence and connects our database solutions with technical users and enterprise organizations. In this capacity, you will own the end-to-end growth marketing lifecycle, from hypothesis generation to execution and optimization. You will be responsible for building scalable acquisition engines that fuel sustainable revenue growth. Your work will directly influence how CockroachDB is positioned against competing database technologies. You will translate complex technical capabilities into compelling narratives for technical and executive stakeholders. This role requires a partnership with product and sales teams to ensure market feedback is integrated into the product roadmap. You will be a key architect of our brand's authority in the data management space.

Key facts

What you'll do

• Architect and deploy multi-channel growth experiments designed to expand the footprint of CockroachDB within target technical communities.
• Engineer data-driven marketing funnels that convert interest into active database deployments and long-term customer retention.
• Conduct rigorous analysis of campaign performance to identify high-leverage opportunities and eliminate underperforming initiatives.
• Synthesize market intelligence from sales cycles and customer interviews to refine value propositions for enterprise decision-makers.
• Orchestrate collaboration between product, sales, and engineering teams to align messaging with real-world customer outcomes.
• Steward the development of content assets that educate technical audiences on the scalability and resilience of distributed SQL databases.
• Establish governance frameworks for marketing spend to maximize return on investment across all digital and traditional channels.
• Lead the design of A/B tests that isolate variables impacting conversion rates across web, email, and advertising touchpoints.
• Define and monitor a hierarchy of metrics that track the health of the acquisition pipeline and the lifetime value of customer segments.
• Act as the internal champion for data literacy, ensuring that marketing decisions are grounded in statistical evidence rather than intuition.
• Partner with customer success teams to identify expansion opportunities within existing deployments of CockroachDB.
• Spearhead initiatives that position Cockroach Labs as an innovator in database resilience, security, and compliance for regulated industries.
• Create alignment between narrative storytelling and technical documentation to support both marketing and product enablement.
• Evaluate emerging technologies and platforms to determine new avenues for reaching software architects and infrastructure leaders.

Requirements

• Bring a proven track record of senior marketing leadership within the software or database industry, with at least five years of progressive responsibility.
• Demonstrate the ability to work from the New York office on Mondays, Tuesdays, and Thursdays, with flexibility for occasional in-person collaboration.
• Show documented success in designing, managing, and optimizing growth marketing budgets that exceed seven figures.
• Provide evidence of experience managing high-impact campaigns that have moved revenue needles in enterprise software contexts.
• Highlight a history of making decisions based on analysis of performance metrics and experimentation results.
• Present examples of how you have collaborated with cross-functional leadership to refine market positioning and messaging.
• Offer references that validate your capacity to operate at the intersection of technical complexity and commercial acumen.
• Confirm your eligibility to work in the United States without sponsorship for this position at this time.

Skills & tools

• CockroachDB
• Growth Marketing Strategy
• Performance Analytics
• Enterprise Software Marketing

Nice to have

• Experience in industries regulated by strict compliance standards such as finance or healthcare.
• Familiarity with open-source community building and developer advocacy initiatives.
• Background in venture-funded or high-growth startup environments.

Practical notes

Cockroach Labs maintains an office-first culture. Employees are expected to be in the office three days per week. Remote designations are generally reserved for specific roles in Field Sales, Sales Engineering, and Enterprise Architecture, though executive exceptions may be considered on a case-by-case basis. Residents of California, the UK, and the EEA are subject to the company employee privacy policy.