Digital Marketing Manager

About the role

Clv Group is seeking a dynamic and results-driven Digital Marketing Manager to join our team in Ottawa, Ontario. In this pivotal role, you will spearhead our digital marketing initiatives, leveraging innovative strategies to enhance brand visibility and drive customer engagement. You will collaborate closely with cross-functional teams to develop and execute comprehensive marketing campaigns that align with our business objectives. This is an exciting opportunity for a marketing professional with a passion for digital strategies and a track record of delivering measurable results.

Key facts

What you'll do

• Develop and implement comprehensive digital marketing strategies that align with Clv Group's overall business goals, focusing on brand awareness, lead generation, and customer retention.
• Manage and optimize the company's social media presence across various platforms, ensuring consistent messaging and engagement with our target audience.
• Oversee the creation and execution of email marketing campaigns, including segmentation, A/B testing, and performance analysis to maximize open and conversion rates.
• Conduct thorough market research and competitive analysis to identify trends and opportunities, adjusting marketing strategies accordingly to stay ahead in the industry.
• Collaborate with the content team to produce high-quality, engaging content for the website, blogs, and other digital channels that resonate with our audience.
• Utilize analytics tools to track and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
• Lead SEO efforts to enhance organic search visibility, including keyword research, on-page optimization, and link-building strategies.
• Manage paid advertising campaigns across platforms such as Google Ads and social media, ensuring effective budget allocation and ROI tracking.
• Foster relationships with external vendors and partners to enhance marketing efforts and explore new opportunities for collaboration.
• Stay updated on the latest digital marketing trends and technologies, integrating new tools and techniques into our marketing strategies as appropriate.
• Mentor and guide junior marketing team members, fostering a collaborative and innovative team environment.
• Prepare and present regular reports to senior management on the performance of digital marketing initiatives, highlighting successes and areas for growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms to measure and analyze campaign performance.
• Excellent written and verbal communication skills, with the ability to create compelling content and present ideas clearly.
• Demonstrated ability to manage multiple projects simultaneously, with strong organizational and time management skills.
• Experience with marketing automation tools and CRM systems is highly desirable.

Nice to have

• Familiarity with graphic design tools such as Adobe Creative Suite or Canva for creating marketing materials.
• Experience in the real estate or property management industry is a plus.
• Knowledge of HTML/CSS for basic website updates and optimizations.

Skills & tools

• Digital Marketing Strategy
• Social Media Management
• Email Marketing Campaigns
• SEO and SEM
• Content Creation and Management
• Data Analysis and Reporting
• Marketing Automation Platforms
• Google Ads and Social Media Advertising

Practical notes

• This position is based in Ottawa, Ontario, and may require occasional travel for marketing events or conferences.
• The ideal candidate should be prepared to work in a fast-paced environment and adapt to changing priorities.
• Clv Group values diversity and inclusion and encourages applicants from all backgrounds to apply.

If you are ready to take your digital marketing career to the next level and make a significant impact at Clv Group, we invite you to apply for this exciting opportunity. Join us in shaping the future of our marketing efforts and driving success in our organization.