Engagement Marketing Manager

About the role

As an , you will play a pivotal role in shaping our customer engagement strategies and enhancing our brand presence. This position is designed for a creative and data-driven marketer who is passionate about building meaningful relationships with customers. You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our audience and drive engagement. Your expertise will be crucial in analyzing customer behavior and preferences, allowing us to tailor our messaging and outreach effectively.

Key facts

What you'll do

• Develop and implement comprehensive engagement marketing strategies that align with Claritycx's overall business objectives and enhance customer loyalty.
• Conduct in-depth market research to identify customer needs, preferences, and trends, translating insights into actionable marketing initiatives.
• Collaborate with the content team to create compelling and relevant content for various channels, including email, social media, and the company website, ensuring consistency in messaging.
• Utilize analytics tools to measure the effectiveness of marketing campaigns, providing regular reports and recommendations for optimization based on performance data.
• Manage and nurture customer relationships through targeted email marketing campaigns, ensuring personalized communication that fosters engagement and retention.
• Coordinate with the sales team to align marketing efforts with sales goals, sharing insights and feedback to improve lead generation and conversion rates.
• Organize and oversee customer engagement events, webinars, and workshops, enhancing brand visibility and fostering community among our customers.
• Stay abreast of industry trends and best practices in engagement marketing, continuously seeking opportunities for innovation and improvement in our strategies.
• Collaborate with the design team to create visually appealing marketing materials that effectively communicate our brand message and engage our audience.
• Monitor competitor activities and market developments, adjusting our strategies as necessary to maintain a competitive edge.
• Build and maintain relationships with key stakeholders, both internally and externally, to ensure alignment and support for marketing initiatives.
• Lead and mentor junior marketing team members, fostering a collaborative and high-performance culture within the team.

Requirements

• A minimum of 5 years of experience in engagement marketing, digital marketing, or a related field, with a proven track record of successful campaign management.
• Strong understanding of customer engagement principles and best practices, with the ability to apply them effectively in a B2B context.
• Proficiency in using marketing automation tools and CRM systems to manage customer interactions and track campaign performance.
• Excellent analytical skills, with the ability to interpret data and derive actionable insights to inform marketing strategies.
• Exceptional communication and interpersonal skills, capable of building relationships with diverse stakeholders.
• Demonstrated ability to work collaboratively in a fast-paced, cross-functional environment, managing multiple projects simultaneously.

Nice to have

• Experience in the technology or SaaS industry, with a solid understanding of customer needs and behaviors in this sector.
• Familiarity with SEO best practices and content marketing strategies to enhance online visibility and engagement.
• Knowledge of social media marketing and community management, with a track record of building brand presence on various platforms.
• Previous experience in event planning and execution, particularly in a marketing context.
• A degree in Marketing, Business, Communications, or a related field is a plus.

Skills & tools

• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong command of analytics tools (e.g., Google Analytics, social media analytics) to track and measure campaign performance.
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating marketing materials.
• Excellent project management skills, with experience using tools like Asana or Trello to manage workflows.
• Strong writing and editing skills, with a keen eye for detail and the ability to craft compelling narratives.

Practical notes

• This position is based in Riga, Latvia, and may require occasional travel for events or meetings.
• The salary for this role is competitive and commensurate with experience.
• Claritycx is open to sponsoring work visas for qualified candidates.
• Interested applicants should submit their resumes and cover letters through our career portal at the provided link.

Join Claritycx as an Engagement Marketing Manager and be part of a dynamic team dedicated to enhancing customer experiences and driving business growth through innovative marketing strategies. Your contributions will directly impact our success and help us build lasting relationships with our customers.