Growth Architect

About the role

You serve as the central architect of the customer lifecycle, constructing and refining the systems that guide prospects from initial discovery to long term retention. Your mandate is to build a durable acquisition and retention engine that operates with precision and scalability across the market. You own the complete funnel architecture from first search impression to the automated nurture sequence that locks in loyalty. You design the pathways that convert acquisition traffic into qualified GHL leads with clear downstream value. Your leadership is strategic and ROI driven as you align a distributed team of specialists toward shared performance goals. You balance growth velocity with cost discipline while coordinating campaigns so they execute efficiently and meet clear targets. You map the lead journey from first contact to conversion and ensure each touchpoint is intentional and optimized.

Key facts

What you'll do

• Analyze channel performance to refine bids, creative assets, and landing pages for stronger acquisition returns.
• Map the lead journey from first contact to conversion and construct intake paths that transform search queries into structured CRM entries.
• Orchestrate content and paid experiments so that early stage traffic matures into sales ready prospects over time.
• Build nurture sequences that guide segmented audiences toward higher value offers through carefully timed interactions.
• Coordinate reviews of campaigns with partners to ensure messaging remains accurate, compliant, and aligned with brand standards.
• Ship iterative improvements to automation workflows that reduce manual steps, human error, and operational friction.
• Guide partners on data practices so that handoffs between sales and marketing remain reliable, consistent, and traceable.
• Champion testing roadmaps that surface winning variations before scaling budget increases across channels.
• Use data to trace behavior from entry point to outcome and identify patterns that inform strategic decisions.
• Read analytics to identify friction points and opportunity areas within the funnel and customer experience.
• Manage GHL setups and marketing automation platforms to ensure technical execution matches strategic intent.
• Communicate clearly with specialists and partners across time zones to maintain alignment on goals and workflows.
• Translate complex systems into coherent, repeatable processes that can be executed by distributed team members.
• Make decisions based on quantitative signals and qualitative feedback to drive continuous improvement.

Requirements

• Bring three to five years of experience directing digital acquisition initiatives in a structured environment.
• Demonstrate the ability to turn complex systems into coherent, repeatable processes that deliver measurable outcomes.
• Comfortably make decisions based on quantitative signals and qualitative feedback to optimize performance.
• Take ownership of results and collaborate with integrity across teams, stakeholders, and partners.
• Show proficiency with GHL, SEO, PPC, Social, CRM, and Marketing Automation platforms in previous roles.
• Exhibit strong analytical skills to read data, identify patterns, and derive actionable insights.
• Communicate clearly and professionally with specialists and partners across distributed time zones.
• Understand how to manage GHL setups and marketing automation platforms to support scalable growth.
• Thrive in a setting where strategic thinking, discipline, and execution rigor are essential to success.
• Align with the expectation that you will before proceeding with implementation and optimization work.
• Maintain attention to compliance and accuracy when coordinating messaging and partner communications.
• Operate reliably within a full time engagement based in Brazil with clear expectations on availability.
• Support the design of acquisition and retention systems that balance growth velocity with cost discipline.

Nice to have

• Experience in marketplace or home service verticals that involve customer acquisition and retention.
• A track record of managing end to end growth initiatives that span multiple channels and teams.

Practical notes

This role is based in Brazil and operates as a full time engagement with an annual compensation of 45000 USD. You are expected to The Growth Architect listing at Chipping Concrete references Brazil as the location, and you should verify remote arrangements, compensation specifics, and start date on the official posting. The Growth Architect role is for those who prefer building systems to performing isolated tasks, and it offers the chance to leave a lasting impact on how Turfresh acquires and retains customers. You will shape acquisition patterns and retention rhythms while ensuring every specialist contributes to a unified, high performance growth machine. Your work will define how prospects move through the funnel, how messaging stays consistent across touchpoints, and how automation supports scalable engagement. You will coordinate specialists in PPC, SEO, Social, Design, CRM, and Marketing Automation so that campaigns run efficiently and meet performance goals. This position requires a strategic thinker who can manage GHL configurations, marketing automation platforms, and data analysis with equal competence. You will be responsible for maintaining clarity in communication across partners and teams, ensuring that handoffs are smooth and that processes remain transparent. The role demands comfort with quantitative analysis, disciplined experimentation, and a long term view of customer value. If you are prepared to build systems that last and drive measurable growth, this role offers the opportunity to define the future of Turfresh acquisition and retention.