Lifecycle Marketing Manager

About the role

The role defines and owns end-to-end lifecycle marketing for members, guiding engagement and retention from acquisition to long-term loyalty. This position is responsible for designing, executing, and optimizing the full member journey, ensuring that every interaction reinforces value and drives sustained engagement. The hire will act as the strategic owner for lifecycle programs, aligning messaging and experiences across all touchpoints to support both user growth and retention objectives. They will translate business goals into actionable plans that balance user needs with commercial outcomes, focusing on sustainable relationship building. A core part of the role involves using data to understand behavior, uncover opportunities, and refine tactics over time. Collaboration with cross-functional partners will be essential to integrate marketing into product, design, and analytics initiatives. Ultimately, the individual in this role will be accountable for the performance and evolution of lifecycle strategies that shape the member experience.

Key facts

What you'll do

Develop and manage full-funnel lifecycle marketing strategies that connect acquisition efforts with long-term retention and revenue growth.

Generate data-driven hypotheses and run structured experiments to optimize evergreen lifecycle programs and transactional communication flows.

Analyze performance using analytics tools, synthesize findings, and communicate insights to stakeholders in a clear and actionable way.

Define and maintain channel guidelines and governance frameworks to ensure consistent and high-quality member communication.

Partner with cross-functional teams including product, design, and analytics to align lifecycle initiatives with broader business goals.

Own the end-to-end campaign lifecycle from concept and targeting through execution, measurement, and iterative improvement.

Leverage segmentation and journey mapping to deliver relevant messages across email, push, SMS, and in-app channels.

Use tools such as Braze, Looker, and AI-powered solutions to enhance targeting, reporting, and personalization at scale.

Evaluate test results, determine successful patterns, and define the roadmap for scaling proven lifecycle strategies.

Identify opportunities to improve conversion, engagement, and retention through continuous testing and optimization.

Maintain a strong focus on revenue and lifetime value while balancing user experience and operational feasibility.

Adapt to changing priorities and resource constraints by managing workflows and solving problems creatively.

Contribute to the development of best practices and playbooks that standardize lifecycle marketing execution across channels.

Requirements

4-6+ years of experience in lifecycle or growth marketing is required to develop end-to-end campaigns from conceptualization to measurement.

A growth-first, business-minded approach is required to connect owned channels with the broader member experience and focus on revenue and lifetime value.

Proven segmentation and campaign management across email, push, SMS, and in-app messaging is required.

Comfort with A/B testing and data-driven optimization is required to inform what to scale next.

Strong analytical skills are required for data-driven marketing and performance analysis.

The ability to work cross-functionally and exercise independent judgment with stakeholders is required.

Experience with Braze, Looker, and AI tools is a plus.

A self-starter mindset enables adaptation and creative problem solving with limited resources.

US employment eligibility is required, and the role does not mention sponsorship.

A Bachelor's degree is required as part of the educational background for this position.

Nice to have

Only items explicitly noted as preferred in the source are included, such as prior experience with Braze, Looker, and AI tools.

Practical notes

This role requires US employment eligibility and does not mention sponsorship.

Travel is not mentioned in the source description.

The engagement level is full-time, and the position is based in San Francisco, California, USA.

Typical interview steps include a portfolio review, a campaign exercise, and analytics questions, with some loops featuring a presentation.

Candidates may be asked to plan a launch, write a brief, or improve a funnel as part of the interview process.

Results from past campaigns carry the most weight during interviews, and preparing a short case study highlighting one campaign with its results is strong preparation.

Career growth and company context

Marketing careers at Chime typically progress from associate to manager, director, and VP levels, with opportunities to specialize in growth, brand, product marketing, and content. Generalists often start in broader roles and specialize as they advance, with progression driven by measurable impact on pipeline and revenue. Marketing roles reward adaptability, data literacy, and the ability to connect channel expertise with business strategy. At Chime, the focus is on building financial products that help members achieve financial progress, operating as a financial technology company rather than a traditional bank. The company emphasizes user-friendly tools and intuitive platforms that empower members to take control of their finances and work toward personal goals. This role provides an opportunity to contribute to that mission while growing a career in a data-driven, customer-centric marketing environment.