Senior Manager, Product Marketing

About the role

You will own the end-to-end product marketing strategy for CarGurus' consumer products, shaping how our solutions appear and perform across the entire consumer journey. This role requires you to translate complex data and consumer insights into clear strategy and action that directly influences the product roadmap. You will act as the primary advocate for the consumer, ensuring their voice is central to every product decision and go-to-market initiative. You will partner closely with Consumer Product, Marketing, and Engineering to build differentiated products that solve real customer problems. Additionally, you will coach and develop a high-performing team of Product Marketing Managers, setting the standard for excellence and collaboration. You will define and standardize the frameworks that guide product launches and optimizations from concept to scale. This position is critical to ensuring our value proposition remains clear, compelling, and differentiated in a competitive market. You will report directly into the VP of Product Marketing & Insights and operate with a high degree of ownership and strategic influence.

Key facts

What you'll do

Define and refine the overarching consumer value proposition and product positioning for CarGurus across all touchpoints.

Own product marketing strategy for the consumer journey, including awareness, consideration, decision, purchase, engagement, and retention.

Partner with Consumer Product to influence the product roadmap using customer, competitive, and performance insights.

Represent the voice of the consumer by analyzing NPS and other customer insights to identify improvement opportunities.

Build and standardize GTM frameworks, playbooks, and experimentation processes for new products and feature changes.

Coach, mentor, and develop a team of Product Marketing Managers, fostering a culture of high standards and low ego.

Synthesize complex data and research into clear narratives that drive alignment across senior stakeholders and cross-functional teams.

Demonstrate expert-level copywriting and creative judgment to ensure all communications are clear, concise, and customer-centric.

Partner with Creative and Performance Marketing to optimize the performance creative roadmap and marketing assets.

Implement project management strategies to manage cross-functional dependencies and complex problem-solving.

Lead cross-functional working teams across Product, Marketing, Analytics, and Engineering to bring launches and optimizations to market on time.

Establish clear goals, success metrics, and reporting for consumer product marketing initiatives to measure impact and inform decisions.

Demonstrate proactive ownership of strategic priorities, anticipating roadblocks and managing work with minimal day-to-day oversight.

Champion experimentation and piloting efforts to test hypotheses and drive continuous improvement in product and marketing performance.

Requirements

You must possess a bachelor's degree or higher, demonstrating advanced analytical and strategic thinking capabilities.

You must have proven experience managing complex product marketing initiatives in a consumer-facing technology environment.

You must exhibit strong judgment and decision-making skills, balancing data, intuition, and stakeholder input.

You must have excellent written and verbal communication skills, with the ability to influence at all organizational levels.

You must be highly organized, capable of managing multiple priorities and deadlines in a fast-paced, dynamic setting.

You must have experience synthesizing large data sets and translating findings into actionable strategies and narratives.

You must have a track record of building and mentoring high-performing teams, providing clear feedback and career development.

You must demonstrate deep empathy for the consumer and a passion for using insights to drive product and experience improvements.

Nice to have

Experience with automotive, marketplaces, or consumer discovery platforms is preferred.

Background in managing cross-functional launch programs and performance marketing optimization.

Familiarity with A/B testing frameworks and experimentation best practices in digital products.

Practical notes

This role is based in Boston, Massachusetts, United States.

Employment eligibility and work authorization verification will be conducted in accordance with applicable laws.

Candidates must be legally authorized to work in the United States without sponsorship now or in the future.

The compensation range for this role is not specified in the available source information.

No specific hours, travel requirements, or visa sponsorship details are provided in the source material.

The application deadline is not stated in the source material; interested candidates should apply as soon as possible.

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