Senior Performance Marketing Manager

About the role

Eucalyptus is seeking a Senior Performance Marketing Manager to lead and optimize their marketing efforts across multiple digital channels. This role is based at the company headquarters in New South Wales, Australia, and reports directly to the head of marketing. The manager will be responsible for overseeing campaign strategy, budget allocation, and performance analysis to drive sustainable growth and customer acquisition. You will work closely with cross-functional teams including product, sales, and creative to develop data-driven marketing initiatives that deliver measurable results and support the company's overall business objectives. The ideal candidate will bring strategic thinking and hands-on execution experience to this senior-level position.

Key facts

What you'll do

Develop and execute comprehensive performance marketing strategies across paid search, social media, and display advertising channels to reach target audiences

Manage and optimize campaign budgets on a monthly basis to maximize return on investment and achieve quarterly acquisition targets

Analyze campaign data and performance metrics using statistical methods to identify trends, opportunities, and areas for strategic improvement

Collaborate with the creative team to develop compelling ad copy and visual assets that drive engagement and conversion

Build and maintain strong relationships with external media partners and vendors to negotiate favorable advertising rates and terms

Create detailed reporting dashboards and present performance insights to senior leadership on a weekly and monthly basis

Conduct A/B testing and multivariate experimentation to continuously improve conversion rates and optimize user acquisition funnels over time

Oversee the implementation of tracking pixels, conversion APIs, and attribution models to ensure accurate and reliable campaign measurement

Coordinate with the sales team to align marketing campaigns with lead generation goals and overall revenue targets

Stay current with digital marketing industry trends and platform feature updates to ensure the company maintains a competitive edge

Requirements

Bachelor degree in marketing, business administration, or a related quantitative field from an accredited four-year university

Minimum of five years of hands-on experience in performance marketing or digital advertising roles within a fast-paced environment

Proven track record of managing large-scale campaigns with annual budgets exceeding one million dollars and delivering strong returns

Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms with demonstrated campaign success

Hands-on experience with marketing analytics tools such as Google Analytics, Tableau, or similar data visualization and reporting platforms

Demonstrated ability to analyze complex datasets, derive meaningful insights, and translate findings into actionable and measurable strategies

Excellent written and verbal communication skills for presenting campaign results and strategic recommendations to diverse stakeholders

Experience managing a team of at least three direct reports or leading cross-functional marketing initiatives from concept to launch

Strong understanding of marketing funnels, customer lifetime value calculations, and key performance indicators across multiple acquisition channels

Nice to have

Familiarity with marketing automation platforms such as HubSpot or Marketo for campaign management and lead nurturing workflows

Experience working in a B2B SaaS or technology company environment with exposure to product marketing functions

Working knowledge of SQL or basic data querying for independent analysis of campaign performance and audience segmentation

Active certification in Google Ads or Facebook Blueprint is a valued additional qualification for this role

Prior experience with international or multi-region marketing campaigns across different languages and cultural markets is beneficial

Skills & tools

Google Ads and Google Analytics proficiency for campaign setup, management, and ongoing optimization of paid search initiatives

Facebook Ads Manager and Meta Business Suite experience for social media advertising and audience targeting

Microsoft Excel or Google Sheets for advanced data analysis, pivot tables, and automated reporting workflows

A/B testing and experimentation tools such as Optimizely or VWO for conversion rate optimization

Attribution and tracking platforms like Adjust or AppsFlyer for mobile and web campaign measurement

Project management software such as Asana or Monday.com for cross-team coordination and campaign scheduling

Practical notes

This role is based at the Eucalyptus headquarters in New South Wales, Australia and requires on-site presence

The position requires regular in-office attendance at the NSW headquarters during standard business days each week

Candidates should be prepared to work standard business hours with occasional flexibility for campaign launches and deadlines

The hiring process includes multiple rounds of interviews with the marketing leadership team and relevant stakeholders

Relocation assistance may be available for candidates who are willing to move to the New South Wales area