Mexico Product Localisation Lead

About the role

You will spearhead the localisation strategy for the Mexican market to ensure our platform feels native and culturally resonant. This role balances high-level strategic planning with hands-on execution to improve user experience and drive growth across the region. You own the end-to-end localisation lifecycle for Mexico, from research and prioritisation to execution and quality assurance. You will act as the central voice for Mexican users, embedding cultural expertise directly into product decisions and workflows. The position requires you to translate ambiguous business goals into clear localisation requirements that preserve intent and tone. You will be responsible for ensuring that every word, image, and interaction respects regional preferences and regulatory context. This role is pivotal in making Canva feel like a native tool for Mexican creators rather than a translated foreign product.

Key facts

What you'll do

• Define and execute the localisation roadmap for Mexico to enhance cultural relevance, tone, and clarity across the entire product experience.
• Analyse user behaviour and subscription funnel data to identify friction points and opportunities where localisation can unlock higher conversion and retention.
• Partner with regional teams to integrate localisation insights into product growth initiatives and long-term roadmap planning for Mexico.
• Conduct ongoing es-MX linguistic quality assurance to ensure translations are accurate, natural, and aligned with Canva's brand voice.
• Advise global marketing and content teams on how to authentically connect with Mexican users through culturally appropriate messaging and visuals.
• Manage relationships with external linguists and translation partners to maintain high standards for Mexican Spanish content delivery.
• Evaluate and prioritise localisation requests based on impact, effort, and strategic alignment with Mexican market goals.
• Develop scalable localisation patterns and templates that can be reused across features and later adapted for other Spanish-speaking markets.
• Collaborate with design and engineering teams to ensure localisation is considered from the inception of new products and features.
• Drive experiments to test how different localisation approaches affect user understanding and task completion within the platform.
• Document localisation decisions, standards, and exceptions to create a repeatable and transparent workflow for Mexico.
• Represent the Mexican user perspective in cross-functional discussions to ensure local needs are not overlooked in global decisions.
• Act as a mentor for stakeholders on the importance of localisation in driving product adoption and satisfaction in Mexico.
• Scale successful localisation strategies from Mexico to other Latin American markets, sharing insights and playbooks as the program grows.

Requirements

• Proven professional background in localisation, product growth, marketing, or internationalisation specifically for the Mexican market.
• Deep knowledge of Mexican digital habits, cultural nuances, and their influence on product adoption and user expectations.
• Full professional fluency in both Spanish and English, with the ability to write and edit complex content in both languages.
• Ability to interpret data and funnel metrics to drive prioritisation and measure the impact of localisation efforts.
• Experience working in cross-functional settings and influencing stakeholders without direct authority.
• Capability to manage both long-term strategic planning and day-to-day operational execution in a fast-paced environment.
• Strong attention to detail and a commitment to delivering high-quality linguistic outcomes for every piece of content.
• Comfort working within structured processes while also advocating for improvements when current workflows do not serve users well.

Nice to have

• Prior experience working within SaaS or product-led technology companies where localisation directly impacts growth.
• Experience managing localisation efforts across multiple Latin American markets while maintaining regional specificity.

Practical notes

• All interviews are held virtually to accommodate candidates regardless of location.
• When applying, please include your pronouns and any requirements for reasonable adjustments during the interview process.
• Benefits include equity packages, inclusive parental leave, and an annual Vibe and Thrive allowance for wellbeing and home office needs.
• The company offers flexible leave options to support a healthy work life balance.
• This role is based in Mexico City, and candidates should be prepared for occasional in-person collaboration when necessary.
• No specific visa sponsorship details are provided in this listing, but candidates should review eligibility for work authorization in Mexico during the application process.
• The role reports to the Localisation Group (International Supergroup) and works closely with regional and global stakeholders.
• The successful candidate is expected to be highly organised, proactive in communication, and passionate about making design accessible to all users in Mexico.