Brand Media Manager, SEA

About the role

Canva is seeking a Brand Media Manager dedicated to Southeast Asia to lead media strategy and execution across the region. This role sits within the marketing organization and focuses on planning and delivering campaigns that strengthen Canva's brand visibility among target audiences in SEA markets. The manager will take ownership of the media planning and buying process, ensuring that all campaigns are strategically aligned with regional business objectives. You will partner closely with local teams, creative departments, and regional stakeholders to drive brand awareness and engagement through well-executed media initiatives.

Key facts

What you'll do

Plan and execute brand media campaigns across SEA markets to drive awareness and audience engagement.

Develop comprehensive media strategies that align with Canva's regional marketing goals and brand guidelines.

Collaborate with creative and content teams to produce media-ready assets tailored for each campaign.

Manage relationships with media vendors, publishers, and regional partners throughout the Southeast Asian market.

Analyze campaign performance data and provide actionable insights to optimize future media spending.

Coordinate with local teams in each SEA market to ensure cultural relevance and proper localization.

Oversee campaign timelines, budgets, and deliverables to ensure all targets are met on schedule.

Support the launch of new Canva products and features through targeted media activations and campaigns.

Monitor competitor media activities and broader market trends to inform ongoing strategic decisions.

Report on campaign results to leadership and recommend improvements for future media initiatives.

Align media campaigns with broader brand storytelling initiatives to create a cohesive and impactful presence across SEA.

Evaluate new media channels and formats to identify opportunities for growth and audience expansion in the region.

Requirements

Proven experience in brand media planning and buying, ideally within a digital marketing agency or in-house marketing team.

Strong understanding of media landscapes and advertising channels across Southeast Asian markets and regions.

Excellent communication skills with the ability to present strategies and results to diverse stakeholders clearly.

Experience managing budgets and allocating media spend effectively across multiple campaigns and geographic markets.

Proficiency in media planning tools and analytics platforms for tracking and reporting campaign performance.

Ability to work cross-functionally with creative, product, and regional marketing teams in a fast-paced environment.

Attention to detail in managing campaign assets, timelines, deliverables, and quality standards consistently.

Bachelor's degree in marketing, communications, business, or a related field from an accredited institution.

Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality standards and meeting deadlines consistently.

Strong organizational and problem-solving skills with a proactive approach to identifying and resolving issues independently.

Nice to have

Experience working with Canva or a similar design and creative technology company is a strong advantage.

Familiarity with multiple languages spoken across Southeast Asia markets is beneficial for this role.

Prior experience managing media campaigns in at least two SEA markets is preferred by the hiring team.

Knowledge of emerging media trends and platforms specific to the Southeast Asian region is valued.

Skills & tools

Media planning and buying platforms such as Google Ads, Meta Ads Manager, or comparable alternatives.

Analytics tools like Google Analytics, Tableau, or other data visualization software for performance tracking.

Project management tools including Asana, Monday.com, or equivalent platforms for campaign coordination.

Creative collaboration platforms such as Figma or Canva for asset review and approval workflows.

Spreadsheet and reporting tools for budget tracking, forecasting, and performance analysis across markets.

Communication platforms for cross-regional team coordination and ongoing stakeholder engagement and updates.

Practical notes

This role is based in Makati, PH and requires on-site presence at the Canva office location.

The position reports to the regional marketing leadership team and involves close collaboration with global teams.

Candidates should be prepared to travel occasionally within the SEA region for meetings and events.

The hiring process includes multiple interview rounds with hiring managers and regional stakeholders before a decision is made.

About the company

Canva is an online design and visual communication platform with a mission to empower everyone to design anything. Founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams in 2013, Canva has over 190 million monthly active users and was valued at $26 billion in 2024.