Product Marketing Lead

About the role

The owns the end to end positioning and commercialization of the company's hotel AI platform. This role defines the strategic narrative that distinguishes Canary's agentic solutions in a crowded hospitality technology market. The hire will architect the messaging architecture that aligns product, sales, and brand teams around a single, compelling value proposition. They will establish the market framework that translates complex AI capabilities into clear operational benefits for hoteliers. This position drives the expansion of product marketing as a core discipline within the growing Canary organization. The selected candidate will shape how the platform is perceived by global brands and individual properties alike. Success requires direct influence over product positioning, pricing strategy, and go to market execution. The role acts as the definitive voice for the product in every conversation with the market.

Key facts

What you'll do

• Architect the structural frameworks that underpin Canary's pricing and packaging strategy across diverse hotel segments.
• Design and refine intake procedures that capture market feedback to directly inform product enhancements and feature prioritization.
• Facilitate cross functional review sessions that align roadmap priorities with validated insights from the sales organization.
• Oversee ship schedules to synchronize product launches with the specific needs of global hotel segments and booking channels.
• Build and nurture strategic partnerships that integrate Canary's solutions within the broader hospitality technology ecosystem.
• Champion adoption metrics that analyze usage patterns and derive actionable insights from major hotel chain implementations.
• Refine the narrative that positions agentic AI tools specifically for the optimization of staff management and guest interactions.
• Guide the packaging structures that support the diverse operational needs of independent hotels, boutique properties, and large global brands.
• Establish Canary's definitive position in the hospitality technology sector as the leading provider of agentic AI solutions for guest and staff management.
• Collaborate closely with the Head of Brand Marketing and the executive leadership team to shape long term strategy and product roadmap decisions.

Requirements

Applicants must possess three to five years of experience managing product marketing initiatives within the hospitality technology sector. Demonstrated history of working alongside enterprise sales teams and brand organizations is a strict requirement for this position. A solid understanding of agentic AI concepts and their practical application to guest and staff workflows is necessary for success in this role. The ideal candidate can operate effectively across multiple departments to align stakeholders on shared objectives and priorities. Comfort with analyzing quantitative and qualitative data to inform messaging and strategic decisions is essential. Candidates must exhibit the ability to translate complex technical concepts into clear, persuasive narratives for executive level audiences. Proven experience in defining value based pricing strategies and packaging models is required. Strong written and verbal communication skills are mandatory for representing Canary in external forums and internal leadership meetings. The ability to manage multiple high priority initiatives in a fast paced, growth oriented environment is expected. A bachelor's degree in marketing, business, or a related field is required.

Nice to have

Preferred candidates will have prior experience working with hospitality management software or revenue optimization platforms. Familiarity with brand standards and creative direction within a B2B technology context is a distinct advantage. Experience collaborating with investor relations and executive communications teams is valued. Knowledge of property management systems and central reservation systems provides additional context for the role. Background in data visualization and market research methodologies is beneficial for refining go to market strategies.

Practical notes

Compensation for this full time position is set at $180,000.00 per year. The role is based in New York, NY and requires physical presence in the office. This position reports to the executive leadership team and manages an established team of product marketing managers. The successful candidate will play a critical role in shaping the future direction of Canary's product strategy and market presence.