Senior Designer - B2B & B2C
Job description
About the role
You will own the end-to-end creative strategy for both B2B and B2C initiatives, shaping the visual narrative that defines our brand presence. This position requires you to translate complex business goals into clear, compelling, and culturally resonant visual stories for a global audience. You will be the driving force behind our marketing aesthetics, ensuring every piece of content adheres to our brand standards while pushing creative boundaries. A key part of your mission will be to accelerate production cycles without sacrificing quality, enabling our teams to respond swiftly to market opportunities. You will partner closely with sales and marketing stakeholders to ensure that every deliverable supports our strategic objectives. Your work will directly influence how our brand is perceived across international markets, making your role integral to our growth. You will champion best practices in design thinking and spearhead the adoption of new tools that enhance our creative pipeline. Ultimately, you will set the standard for excellence in design across all our touchpoints.
Key facts
What you'll do
- Architect visual identities for B2B marketing initiatives, producing corporate brochures, sales decks, and region-specific promotional documents that drive engagement.
- Conceptualize and execute designs for global B2C marketing campaigns, crafting eye-catching digital ads, landing pages, and email templates that convert.
- Produce dynamic video content and motion graphics, including short videos, animated slideshows, and social media clips optimized for platform-specific audiences.
- Lead the rapid production of social media content, managing shoot planning, customer testimonial capture, and video editing for fast-turnaround publishing.
- Localize and adapt creative assets to meet regional preferences, ensuring global campaigns maintain relevance and cultural sensitivity in every market.
- Partner with cross-functional teams in marketing, sales enablement, localization, content, and regional departments to ensure cohesive and unified campaign execution.
- Integrate AI tools into your workflow to enhance brainstorming, automate layout design, and accelerate the editing process for superior efficiency.
- Research and apply emerging trends in design, motion graphics, social media, and AI-driven creative technologies to keep our work fresh and innovative.
- Conduct design reviews and provide constructive feedback to peers to elevate the overall quality of the creative output.
- Manage multiple project timelines simultaneously, prioritizing tasks to meet strict deadlines in a fast-paced environment.
- Optimize assets for various digital channels, ensuring brand consistency across web, social, and email platforms.
- Experiment with new design methodologies to reduce production bottlenecks and improve team collaboration.
- Maintain a strong knowledge of competitors' creative strategies to identify opportunities for differentiation.
- Present design concepts effectively to stakeholders, aligning visual decisions with business goals and user needs.
Requirements
- Bring a minimum of 5 years of hands-on design experience, with a proven track record in B2B or B2C marketing contexts.
- Submit a robust portfolio that showcases your expertise in digital marketing, campaign design, and presentation development.
- Demonstrate exceptional proficiency in both written and verbal English communication to collaborate effectively with global teams.
- Provide evidence of proven experience in video production and editing, specifically using tools like Premiere Pro, DaVinci Resolve, or comparable software.
- Show advanced command of Figma and the Adobe Creative Suite, including Photoshop, Illustrator, and After Effects, in your previous work.
- Exhibit a solid understanding of visual design principles, including composition, typography, animation, and narrative storytelling, in your past projects.
- Highlight experience in creating content tailored for social media platforms, with a strong focus on video editing and content adaptation.
- Operate as a highly organized and proactive professional capable of managing multiple projects across different teams and time zones.
- Thrive in fast-paced settings that require quick feedback and iterative processes to meet aggressive deadlines.
- Familiarize yourself with AI-driven creative tools for ideation, layout generation, and image or motion editing to stay ahead of industry shifts.
Nice to have
- Apply experience with AI tools that assist in creative processes, including layout design and image manipulation, to enhance your contributions.
- Utilize knowledge of localization strategies and cross-cultural design practices to ensure global campaign success.
- Leverage a background in designing for well-known global brands or rapidly evolving startups to add diverse perspectives.
- Contribute skills in photography or directing video content specifically for social media platforms to expand our multimedia capabilities.
Practical notes
This full-time position is based in Rio de Janeiro, offering a vibrant work environment that fosters creativity and innovation. While the salary details are not specified, candidates can expect competitive compensation commensurate with experience and skills. Cambly is committed to providing a supportive workplace that values collaboration and professional growth. If you are passionate about design and eager to make a significant impact in a dynamic team, we encourage you to apply.