RWA Product Marketing

About the role

Bybit is seeking a marketing professional to drive the commercial adoption of Real World Asset (RWA) products within traditional financial channels. You will act as the bridge between digital asset innovation and institutional finance to expand our market reach. In this capacity, you will own the end-to-end marketing strategy for RWA products aimed at brokers, asset managers, and financial institutions. The role requires you to translate complex on-chain asset structures into compelling narratives for conservative finance audiences. You will be responsible for establishing the positioning and messaging framework that defines how RWA offerings are perceived in the market. This position demands a proactive approach to identifying new commercial opportunities and forging strategic alliances within the financial sector. You will own the narrative that connects Bybit's technological capabilities with the tangible needs of institutional stakeholders.

Key facts

What you'll do

• Conduct deep market research to map institutional client segments and their specific adoption barriers regarding tokenized assets.
• Formulate and present channel strategies that integrate RWA products into the existing workflows of traditional brokerage firms and asset managers.
• Design and execute educational roadshows and joint events that demystify on-chain asset custody and settlement for conservative finance professionals.
• Build and maintain a pipeline of partnership opportunities with third-party distributors and financial platforms.
• Serve as the primary liaison between the asset management team and external partners to ensure alignment on product capabilities and regulatory considerations.
• Develop detailed performance dashboards that track traffic volume, conversion rates, and asset under management (AUM) contributions from channel partners.
• Lead the creation of tailored content, including pitch decks, white papers, and case studies, that address the risk and compliance concerns of institutional investors.
• Coordinate cross-functional workshops with compliance, legal, and regional teams to ensure all market-specific requirements are met before launch.
• Manage the end-to-end lifecycle of institutional campaigns, from initial concept and stakeholder alignment to execution, measurement, and iterative optimization.
• Establish governance frameworks for channel partners to ensure consistent branding, messaging, and adherence to regulatory standards.
• Evaluate the success of promotional activities by analyzing qualitative and quantitative feedback from traditional finance participants.
• Identify gaps in the current RWA value proposition and collaborate with product teams to refine features and service offerings for institutional use.
• Foster a culture of knowledge sharing by documenting best practices and channel playbooks for replication across new markets.
• Represent Bybit at industry conferences and financial forums to articulate the strategic value of RWA integration for legacy institutions.

Requirements

• Hold a minimum of 3 years of professional experience in roles relevant to traditional finance or asset management.
• Possess a proven track record of working within traditional brokerages, banks, or asset management firms.
• Demonstrate comprehensive knowledge of conventional financial instruments including bonds, funds, structured products, and REITs.
• Show a clear understanding of institutional decision-making processes and the dynamics of committee-based approvals.
• Have hands-on familiarity with prominent RWA sector initiatives such as Ondo, Maple, and Centrifuge.
• Exhibit the ability to deconstruct on-chain asset logic and explain it in terms accessible to traditional finance stakeholders.
• Communicate effectively in English for both written documentation and verbal interaction with international partners.
• Apply strong execution capabilities to handle multiple channel projects concurrently in a dynamic, deadline-driven environment.
• Maintain a meticulous attention to detail to ensure accuracy in financial data, regulatory references, and contractual terms.
• Approach problem-solving with a analytical mindset, relying on data to validate hypotheses and guide strategic adjustments.

Nice to have

• Preferred experience in promoting financial products through institutional roadshows and joint venture structures.
• Prior exposure to performance marketing or partnership management within the financial services industry.

Practical notes

Bybit supports professional development through a Study Growth Fund and offers internal mobility opportunities for career advancement. Employees participate in regular team-building events and workshops within a diverse, global work environment.