London Sales Development Representative

About the role

You will pioneer the systematic identification and qualification of high-intent search marketing opportunities across the London market, owning the full upstream sales cycle from initial outreach through to scheduled executive demonstrations. This role demands a data-driven mindset where you analyze live content performance metrics to tailor outreach and position BrightEdge as the definitive solution for enterprise search optimization. You will act as the critical bridge between our innovative platform and prospective clients, translating complex search visibility concepts into clear business value during early conversations. Success in this position is defined by your ability to source, assess, and escalate only the most promising leads to the Senior Sales Team, ensuring a consistent and high-quality pipeline of opportunities. You will leverage the award-winning BrightEdge platform as your primary tool to uncover customer needs and map content performance insights directly into your outreach strategy. This position is foundational to our international growth strategy, requiring a proactive professional who thrives in a fast-paced, entrepreneurial environment focused on measurable results. You will be instrumental in expanding our customer portfolio by establishing initial contact, building trust, and securing qualified meetings that drive sustainable revenue growth. All activities are centered on maintaining the highest standards of professionalism and accuracy in representing the BrightEdge brand within the competitive London business landscape.

Key facts

What you'll do

Conduct systematic research into target organizations within the e-commerce, digital media, and online publishing sectors to identify stakeholders responsible for search visibility and content performance optimization.

Initiate outbound engagement sequences via email and LinkedIn, carefully crafting messaging that references specific content performance gaps uncovered through BrightEdge analytics.

Schedule live platform demonstrations that showcase real-time measurement and optimization capabilities, ensuring the presentation aligns precisely with the prospect's stated business objectives.

Qualify emerging opportunities by rigorously assessing budget authority, demonstrated need for search optimization, and organizational timelines for digital transformation initiatives.

Collaborate closely with the Senior Sales Team to provide detailed feedback on lead quality and strategic insights gathered during early conversations to refine ongoing sales strategies.

Maintain an exhaustive and meticulously organized pipeline of all active and prospective customer interactions using our internal tracking systems to monitor progression stages.

Develop a profound understanding of how content performance data influences search engine rankings, enabling you to articulate the direct financial impact of investing in our platform.

Represent BrightEdge at industry networking events and virtual gatherings, engaging with marketing leaders to elevate our presence within the London search ecosystem.

Generate comprehensive weekly and monthly reports detailing outreach activities, response rates, and conversion metrics to inform leadership decisions regarding resource allocation.

Continuously refine your knowledge of competitive SEO landscapes through independent research, allowing you to highlight the unique advantages of our award-winning technology in client discussions.

Establish a disciplined daily routine dedicated to identifying new accounts, mapping key decision-makers, and initiating value-driven conversations that lay the foundation for long-term partnerships.

Leverage mentorship sessions and the structured sales training curriculum to progressively build expertise in search engine marketing terminology and strategic account planning.

Demonstrate an unwavering commitment to hitting defined pipeline targets by proactively managing your calendar to ensure a robust funnel of demo requests for the Senior Sales Team.

Embrace the entrepreneurial culture of BrightEdge by taking ownership of your territory, experimenting with new outreach techniques, and sharing successful methodologies with your peers.

Requirements

You possess a proven track record of exceeding demanding performance metrics in previous sales or business development roles, demonstrating resilience and a results-oriented approach.

You hold the right to work in the United Kingdom without sponsorship, as this position requires immediate and full-time onsite availability in the London office.

You bring a minimum of two years of experience in sales, business development, or a customer-facing role within the technology or digital marketing sectors.

You exhibit exceptional verbal and written communication skills, capable of articulating complex SaaS concepts to both technical and non-technical stakeholders with clarity and confidence.

You display a natural curiosity and analytical mindset, consistently asking insightful questions that reveal the underlying business problems related to content and search visibility.

You are highly proficient with technology platforms, particularly CRM systems and collaboration tools, quickly mastering new software to manage your pipeline effectively.

You maintain a professional demeanor and strong work ethic, consistently meeting deadlines and adhering to the high standards of integrity expected within the BrightEdge environment.

You are authorized to work in the UK without the need for sponsorship, ensuring you can commence employment immediately and engage fully with the responsibilities of the role.

Nice to have

Experience selling SaaS or enterprise software solutions in a consultative capacity.

Familiarity with search engine optimization principles, digital marketing terminology, and content management systems.

A background in data analysis or performance marketing, enabling you to interpret complex metrics and translate them into actionable strategies.

Practical notes

Full-Time

London

UK work authorization required

Immediate availability expected