Senior Software Engineer, Content Cards

About the role

The Content Cards team develops systems that transform in-product interfaces into personalized, real-time user experiences. You will lead architectural decisions and build features that enable brands to manage messaging and engagement across their applications. In this capacity, you will own the end-to-end design of content orchestration workflows that drive in-app engagement. You will define the technical roadmap for capabilities that connect brand strategies with user behavior in real time. The role requires deep collaboration with product and design partners to shape how messages are structured and surfaced within digital products. You will be responsible for ensuring that the underlying systems can handle complex, high-value user surfaces with consistency and precision. Your work will directly influence how brands orchestrate their messaging and manage their engagement infrastructure at scale. You will act as a technical steward for the integrity and scalability of the content delivery systems that power the in-product experience.

Key facts

What you'll do

• Design and implement new capabilities for in-app engagement and content orchestration, translating ambiguous product requirements into robust technical solutions.
• Enhance the performance, reliability, and scalability of our core messaging infrastructure to support millions of interactions across distributed systems.
• Guide architectural strategy to support complex, high-value user surfaces, ensuring that components remain maintainable and extensible over time.
• Collaborate across teams to improve message definition, delivery, and analytics systems, aligning technical execution with business outcomes.
• Evaluate and integrate emerging patterns in content management and orchestration to keep the platform competitive and future-ready.
• Partner closely with product managers to refine feature specifications and ensure that implemented solutions meet both user and business needs.
• Lead code reviews and technical documentation to elevate the overall quality and consistency of the engineering practices within the team.
• Troubleshoot and resolve complex production issues, applying deep system knowledge to minimize downtime and maintain a stable user experience.
• Mentor junior engineers by providing guidance on system design, coding standards, and effective problem-solving techniques.
• Contribute to the broader engineering community by sharing insights, best practices, and lessons learned from challenging technical problems.
• Work within an agile delivery framework to plan, execute, and iterate on features in a fast-paced, evolving environment.
• Ensure that all implementations adhere to security, compliance, and data governance standards relevant to customer communications.
• Optimize data flows and processing pipelines to reduce latency and improve the efficiency of content delivery mechanisms.
• Act as a technical partner for cross-functional initiatives, aligning the Content Cards roadmap with the broader product vision for Braze.

Requirements

• 7+ years of full-stack software development experience, with a strong track record of delivering production-grade applications from conception to launch.
• Proven track record as a technical leader managing projects from initial concept to deployment, including scope definition, estimation, and stakeholder communication.
• Deep expertise in system design, data structures, and algorithms, with the ability to translate abstract problems into concrete, scalable solutions.
• Ability to operate autonomously with strong organizational and communication skills, balancing multiple priorities in a dynamic work environment.
• Demonstrated experience building and maintaining systems that require high reliability, performance, and availability for customer-facing applications.
• Strong understanding of backend and frontend technologies, allowing you to navigate trade-offs and implement end-to-end features effectively.
• Experience working in a regulated environment where compliance, auditability, and data integrity are critical to success.
• Willingness to engage in continuous learning and adapt to new tools, frameworks, and processes as the platform evolves.

Nice to have

• Professional experience with Ruby, Sidekiq, TypeScript, JavaScript, and React.
• Background in building large-scale, high-reliability customer-facing platforms.
• Familiarity with agile development methodologies.

Practical notes

For Ontario-based candidates, the annual salary range is CA$153,815

CA$277,431, with total on-target earnings of CA$172,000

CA$308,400 including variable compensation. The package includes restricted stock units (RSUs) and comprehensive benefits such as medical, dental, vision, life, and disability coverage, flexible time off, and parental leave. Braze utilizes AI-assisted tools for application screening and administrative support during the hiring process; candidates may request manual review or opt out by contacting talentdata.privacy@braze.com.