Integrated Marketing Associate

About the role

Blackbird Labs is looking for a highly organized individual to function as the operational backbone of the marketing department. This position involves steering the execution and performance evaluation of campaigns spanning five active markets. The successful candidate will provide critical support to both experiential activation squads and content production units. You will act as the central coordination point ensuring that strategic initiatives translate into flawless tactical delivery. This role demands a blend of logistical precision and analytical curiosity to keep complex, multi-market programs on track.

Key facts

What you'll do

• Orchestrate the complete lifecycle of market-specific campaigns, guaranteeing alignment across all internal stakeholders and strict adherence to established timelines across five distinct regions.
• Direct vendor negotiations and manage complex logistics for out-of-home advertising placements, covering the full spectrum from print production oversight to physical installation coordination.
• Produce and refresh monthly market intelligence briefs while serving as the primary liaison for local public relations agencies and partners.
• Deploy email marketing initiatives, architect audience segmentation strategies, and maintain rigorous list hygiene and database health standards.
• Interpret channel performance metrics to deliver strategic, actionable recommendations rather than simply presenting raw datasets or vanity metrics.
• Cultivate and manage ongoing relationships with local content creators and influencers, monitoring deliverable status, enforcing brief compliance, and managing communication loops.
• Curate and govern the centralized content calendar and digital asset library to ensure production teams meet creative deadlines without asset bottlenecks.
• Monitor social listening channels for brand mentions and conduct systematic competitor surveillance to inform future strategic marketing decisions.
• Facilitate cross-functional communication between the loyalty team, creative services, and external agencies to unify brand messaging across touchpoints.
• Manage budget tracking and invoice reconciliation for market-level activations, ensuring financial compliance and accurate accruals.
• Coordinate experiential event logistics on the ground in key markets, including permitting, staffing briefs, and post-event asset retrieval.
• Implement UTM governance and tracking hygiene protocols across all digital channels to ensure attribution accuracy in reporting.

Requirements

• Possess two to four years of professional experience in marketing coordination, campaign management, or a similar generalist operational capacity.
• Demonstrate a proven track record of juggling multiple concurrent projects across five distinct geographic markets simultaneously without degradation in quality.
• Exhibit deep proficiency with major email marketing platforms (such as Braze, Iterable, or Klaviyo) and a strong grasp of audience segmentation logic and automation flows.
• Display exceptional verbal and written communication skills necessary for negotiating with vendors, briefing creators, and managing PR agency expectations.
• Show the intellectual agility to pivot rapidly between creative operational execution - such as asset trafficking - and rigorous quantitative data analysis and reporting.
• Exhibit a strong bias for action, demonstrating the ability to operate with urgency and assume full end-to-end ownership of deliverables in a fast-paced environment.
• Hold a Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Possess legal authorization to work in the United States; the company participates in E-Verify but visa sponsorship details are not specified for this role.

Nice to have

• Prior professional experience within the hospitality, restaurant, dining, or consumer packaged goods (CPG) brand sectors.
• Familiarity with loyalty program mechanics, CRM strategy, or retention marketing frameworks.
• Working knowledge of SQL or data visualization tools (Looker, Tableau, Mode) for self-serve analytics.
• Experience managing influencer marketing platforms (e.g., Grin, CreatorIQ, Aspire) for scaled creator programs.
• Exposure to project management methodologies (Agile, Kanban) and tools (Asana, Monday.com, Notion) for workflow optimization.
• A portfolio or case studies demonstrating successful multi-market campaign launches with measurable business outcomes.

Skills & tools

• Email marketing software (Braze, Klaviyo, Iterable, Mailchimp)
• Performance reporting and dashboard management (Google Analytics, Looker, Tableau, Amplitude)
• Project and campaign coordination (Asana, Monday.com, Notion, Airtable)
• Content calendar administration and Digital Asset Management (DAM) systems
• Out-of-home (OOH) media buying and vendor procurement processes
• Influencer relationship management and creator economy platforms
• Social listening and competitive intelligence tools (Sprout Social, Brandwatch, Meltwater)
• Spreadsheet modeling and advanced Excel/Google Sheets capabilities (VLOOKUP, Pivot Tables)

Practical notes

• The total compensation package includes a base salary range of $80,000 to $95,000 USD, supplemented by stock options (equity) and a comprehensive benefits suite.
• Benefits encompass medical, dental, and vision insurance coverage, a 401(k) retirement plan, and a flexible time off (FTO) policy.
• The role is designated as OnSite, requiring daily presence at the New York office location.
• Blackbird Labs participates in the federal E-Verify program to confirm employment eligibility for all new hires.
• The organization identifies as an Equal Opportunity Employer committed to diverse and inclusive hiring practices.
• The position sits within the Loyalty team, focusing heavily on retention lifecycle marketing and community engagement mechanics.
• No relocation assistance is explicitly mentioned in the source details; candidates should plan accordingly for the New York requirement.