Senior Product Marketing Manager - Account Channel

About the role

We are looking for an experienced Senior Product Marketing Manager to join our dynamic Account Channel team. This role will primarily focus on enhancing our marketing initiatives for our accounts payable and receivable solutions. As a key player in our organization, you will be instrumental in boosting product awareness and driving adoption, ensuring our offerings align with customer needs and market demands.

Key facts

What you'll do

• Formulate and execute comprehensive marketing strategies tailored for our accounts payable and receivable solutions, ensuring alignment with overall business objectives.
• Work closely with cross-functional teams, including product development and sales, to craft compelling product messaging and positioning that resonates with our target audience.
• Conduct thorough market analysis to pinpoint trends and opportunities that can drive product growth and enhance competitive positioning.
• Oversee the planning and execution of product launches and promotional campaigns, aimed at maximizing product visibility and market penetration.
• Develop and maintain a suite of marketing materials, such as presentations, brochures, and digital content, to support sales efforts and customer engagement.
• Collaborate with the sales team to provide them with the necessary tools and resources to effectively communicate product value to potential customers.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
• Engage with customers and industry stakeholders to gather feedback and insights that can inform product development and marketing strategies.
• Lead training sessions and workshops to educate internal teams on product features, benefits, and market positioning.
• Stay updated on industry trends, competitor activities, and emerging technologies to ensure our marketing strategies remain relevant and effective.
• Foster relationships with external partners and vendors to enhance marketing efforts and expand reach.
• Participate in industry events and conferences to represent BILL and promote our products to a wider audience.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline is required.
• At least 5 years of experience in product marketing, ideally within the financial technology industry.
• Demonstrated success in launching products and executing marketing campaigns that drive measurable results.
• Strong analytical abilities to interpret data and market research, translating insights into actionable strategies.
• Exceptional communication and interpersonal skills, enabling effective collaboration with diverse stakeholders.
• Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Nice to have

• Familiarity with accounts payable and receivable processes, enhancing your understanding of our product offerings.
• Knowledge of AI and API technologies as they pertain to financial services, providing a competitive edge in product marketing.
• Previous experience in a startup environment, showcasing adaptability and innovative thinking in a rapidly changing landscape.

Skills & tools

• Proficient in marketing automation tools and CRM software to streamline marketing efforts and track customer interactions.
• Strong understanding of digital marketing strategies, including SEO, content marketing, and social media engagement.
• Ability to create compelling content tailored to various audiences, ensuring clarity and engagement across all platforms.
• Familiarity with data analytics tools to measure the effectiveness of marketing campaigns and drive continuous improvement.

Practical notes

• This role is open to candidates who are authorized to work in the United States.
• A competitive salary and benefits package will be provided to the successful candidate.
• Applications will be accepted until the position is filled, so early submission is encouraged.

Join us at BILL and be a part of a team that is dedicated to transforming the financial technology landscape. Your expertise in product marketing will play a vital role in our mission to deliver exceptional solutions that empower businesses to manage their finances more effectively. We look forward to your application!

About the company

An American company operates from San Jose, California. Focus centers on automated software for financial tasks aimed at United States small businesses. The cloud based system handles operations. Financial institutions receive a white labeled, full payments automation platform called Bill.com Connect. This platform integrates into online banking systems that offer single sign on access. Company serves clients through this ecosystem.