Staff Product Marketing Manager, Integration Stack and Developer Ecosystem

About the role

BILL is seeking a Staff Product Marketing Manager to lead initiatives for our Integration Stack and Developer Ecosystem. This role will focus on enhancing our product offerings and driving engagement with developers and partners. You will be instrumental in shaping our marketing strategies and ensuring the successful adoption of our solutions. The position requires a strategic thinker who can translate complex technical concepts into compelling narratives for diverse audiences. You will own the end-to-end marketing lifecycle for our integration stack, from ideation to execution and measurement. Success in this role will be defined by your ability to drive awareness and adoption among developer communities. You will act as a key liaison between our product teams and the external ecosystem to ensure alignment and value realization. This is a senior level position that demands ownership of the narrative and positioning of our platform in a competitive landscape.

Key facts

What you'll do

• Architect and deploy integrated marketing campaigns that target developers and technical decision makers within the integration stack domain.
• Synthesize complex API and ecosystem capabilities into clear, concise messaging frameworks that address specific pain points of developer audiences.
• Conduct rigorous analysis of developer behavior and market dynamics to uncover opportunities for new product positioning and go-to-market strategies.
• Orchestrate content production across multiple channels, including technical documentation, blog posts, and demo materials, to support adoption.
• Establish and nurture strategic relationships with key developers, influencers, and partner organizations to build a sustainable ecosystem.
• Collaborate with product management and engineering teams to define and communicate product roadmaps that align with market demand.
• Measure the performance of all marketing initiatives using data-driven KPIs and iterate based on insights to optimize outcomes.
• Lead thought leadership efforts by creating white papers, case studies, and presentation materials that establish BILL as a platform authority.
• Partner with sales teams to build battle-tested enablement kits that equip representatives with the tools needed to win complex deals.
• Champion the voice of the customer by feeding qualitative and quantitative insights back into the product development lifecycle.
• Design and manage the product narrative for launch events, webinars, and developer conferences to maximize engagement.
• Evaluate competitive landscapes and identify differentiation strategies to ensure our integration stack stands out in a crowded market.
• Guide the creation of technical collateral that supports developers in implementing and optimizing our solutions.
• Foster a culture of experimentation within the marketing function to test new channels and tactics that drive developer acquisition and retention.

Requirements

• A minimum of 7 years of experience in product marketing, preferably in the technology or software sector.
• Proven track record of successfully launching and marketing software products or developer tools.
• Strong understanding of API integrations and developer ecosystems.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated experience developing and executing marketing strategies for a SaaS or cloud-based platform.
• Comfort with navigating ambiguity and making decisions with incomplete information in a startup-like setting.

Nice to have

• Experience in financial technology or SaaS industries.
• Familiarity with agile methodologies and product management processes.
• Previous experience working with developer communities or ecosystems.
• Knowledge of financial operations software and the specific challenges faced by small businesses.
• Background in managing technical writers or documentation teams.
• Experience with A/B testing frameworks and marketing analytics tools.
• Understanding of security and compliance considerations relevant to financial software.

Practical notes

• This position is open to candidates who require visa sponsorship.
• Competitive salary and benefits package offered.
• Applications will be accepted until the position is filled.
• This is a full-time role based in the United States.
• The selected candidate must be able to start within a reasonable timeframe as defined by the hiring team.
• Relocation assistance is not specified and therefore cannot be guaranteed based on current source material.
• Travel requirements are not defined in the source documentation, indicating the role is likely remote or hybrid.
• No specific educational institution names are provided beyond the general degree requirement.
• The hiring process will involve interviews with stakeholders from product, marketing, and engineering departments.
• All candidates must pass standard employment eligibility verification as required by United States law.
• The successful applicant will be required to sign an employment contract in accordance with BILL's human resources policies.
• Confidentiality agreements may be required prior to access to sensitive product information.
• The role involves interaction with external partners, requiring professional demeanor and representation of the BILL brand at all times.
• Proficiency in English is mandatory for communication with internal teams and external stakeholders.
• The day-to-day responsibilities will involve working closely with executive leadership to align marketing initiatives with corporate objectives.
• The candidate must be able to manage competing priorities and demonstrate resilience under tight deadlines.
• All marketing claims must be accurate and compliant with relevant financial advertising regulations.
• The position reports to the head of Product Marketing and operates within a matrixed organizational structure.
• Collaboration with the product team will require access to proprietary product roadmaps and financial data.
• The ideal candidate will possess a growth mindset and a commitment to continuous learning in the rapidly evolving fintech space.
• This role is critical to scaling the developer ecosystem and must therefore have a bias for action and execution.
• The candidate should be prepared to present their vision and strategies to senior leadership on a recurring basis.
• Success in this role will be evaluated based on the ability to meet predefined KPIs related to developer engagement and product adoption.
• The work environment is dynamic, and the candidate should be comfortable iterating on plans based on real-time feedback.
• This role plays a key part in the long-term strategy of transitioning small business financial management online.
• The selected candidate will contribute to the overall brand narrative surrounding automation and peace of mind for business owners.
• All communication regarding the role will be conducted through official BILL hiring channels.
• The company reserves the right to update the requirements and responsibilities as the product and market evolve.
• The final candidate will be expected to hit the ground running with minimal ramp-up time.
• This position offers the opportunity to make a significant impact on the future of how small businesses manage their finances through technology.