GTM Associate (GTMA)

About the role

Coordinated campaigns power product growth by generating and nurturing demand. In this capacity, you will own the end-to-end execution of demand generation initiatives that directly support the company's mission to increase the rate at which Americans save for retirement. You will act as the critical link between strategic marketing objectives and the tactical execution required to move prospects through the sales funnel. This role requires a blend of analytical rigor and creative problem-solving to test hypotheses and iterate on campaigns in a high-velocity environment. You will be responsible for ensuring that every touchpoint aligns with the broader growth objectives of the business. Your work will directly influence the health of the pipeline and the conversion of interest into action. Success in this position is defined by your ability to leverage data to tell a coherent story about demand creation. You will be expected to operate with a high degree of ownership and accountability for the outcomes of your initiatives.

Key facts

What you'll do

Analyze campaign metrics to identify high-performing approaches and guide ongoing optimization across multiple channels.

Interpret pipeline metrics and leverage prior sales experience to demonstrate concrete contributions to top-line growth.

Utilize mastery of Clay, Unify, Smartlead, HeyReach, and EmailBison to manage complex prospecting and outreach workflows.

Execute coordinated campaigns that span content, paid media, email, events, and search to maximize audience reach and engagement.

Conduct rigorous testing of marketing hypotheses, iterating weekly based on performance data to isolate high-impact strategies.

Develop a deep practical understanding of US work authorization requirements to ensure absolute compliance with company policy and legal standards.

Operate with high agency in a fast-paced environment, demonstrating continuous learning and adaptability to shifting priorities.

Leverage sales performance background to translate pipeline insights into actionable marketing strategies that accelerate deal progression.

Employ sophisticated technical proficiency to navigate martech stacks and derive actionable insights from campaign data.

Champion a culture of measurement where results from past campaigns carry the most weight in decision-making and planning.

Prepare detailed campaign documentation, including results analysis, to inform future launches and refine strategic playbooks.

Approach funnel optimization with a critical eye, proposing improvements based on data patterns and user behavior signals.

Engage in cross-functional collaboration to align messaging and positioning with the overall product value proposition.

Assume responsibility for owning specific channels, ensuring that experiments are set up correctly and results are thoroughly reviewed.

Requirements

Demonstrated top performance over one year in a sales role, providing a background that robustly supports demand initiatives and pipeline development.

Proven ability to interpret pipeline metrics and drive growth by applying insights derived from direct sales experience.

Unwavering understanding of US work authorization requirements, with strict compliance to company policy and legal work standards being mandatory.

Mastery of Clay, Unify, Smartlead, HeyReach, and EmailBison to execute sophisticated marketing and sales outreach operations.

High-agency behavior and a commitment to continuous learning are essential, particularly when operating under the pressure of a fast-paced startup environment.

Bachelor's degree attainment as a baseline qualification for the role.

US citizenship or permanent residency status, as work authorization cannot be sponsored for this position.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Join us on a mission to increase the rate at which Americans save for retirement.