GM, Consumer

About the role

You define and drive the consumer business for a new retirement financial product. You own end-to-end strategy, brand, and execution for a category-defining offering. Your work targets everyday Americans who seek more control over retirement investing. You translate complex financial concepts into a simple, trusted, and inevitable consumer experience. You own the full lifecycle from discovery through delivery, iteration, and long-term retention. You act as the primary owner for adoption, engagement, and profitability metrics that guide key decisions. You build growth loops, distribution strategies, and scalable systems such as lifecycle engagement, referrals, and conversion optimization.

Key facts

What you'll do

Set product vision and strategy for the consumer retirement mortgage and define what is built, for whom, and how it wins in the market. Shape customer experience, onboarding, and education so that intent converts into action and strong unit economics. Own adoption, engagement, retention, and profitability metrics to guide decisions and prioritize opportunities. Build growth loops, distribution strategies, and scalable systems such as lifecycle engagement, referrals, and conversion optimization. Create the consumer brand narrative, positioning, and UX tone so that the complex product becomes simple, trusted, and inevitable. Lead cross-functional teams across design, engineering, operations, and marketing to deliver ambitious financial products on schedule. Translate user needs and market signals into a clear product strategy that balances desirability, feasibility, and business viability. Partner with analytics to define experiments, measure outcomes, and iterate based on performance evidence.

Requirements

The posting states a bachelor's degree requirement. Demonstrate experience owning and shipping consumer products end-to-end from discovery to delivery and iteration. Show strong product strategy and execution ability with discovery, delivery, and iteration cycles. Lead cross-functional collaboration with design, engineering, operations, and marketing partners. Operate with high agency in a fast-moving environment and take accountability for outcomes in ambiguous conditions. You must be located in or able to work in the New York Office on a full-time basis. You must meet the eligibility criteria for employment in the United States without sponsorship for this role at this time.

Nice to have

Bring fintech, investing, or consumer finance experience to the role. Show a track record building consumer brands or consumer growth loops. Have familiarity with retirement, brokerage, credit, lending, or structured financial products. Demonstrate a record of building products that users love, including ones that were initially hard to explain.

Practical notes

This role is based in the New York Office and operates as a full-time position. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Work in this role involves owning a category-defining financial product and shaping a new retirement system. The position relies heavily on product strategy, consumer empathy, and cross-functional leadership. Professionals in this area often work with fintech tools, consumer finance data, and experimentation frameworks. Success depends on shipping, learning, and compounding improvements over time. This role operates within a structure that expects ownership of end-to-end outcomes and data-driven decision making. You will collaborate closely with cross-functional partners to align on goals, timelines, and performance expectations. The environment values clarity in communication, rigorous prioritization, and a bias toward action. You are expected to contribute to a high-performing culture that supports thoughtful experimentation and continuous improvement.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume. This role provides an opportunity to grow within a structured career path while contributing to a foundational offering in the retirement finance sector. You will have the chance to develop skills in product marketing, growth strategy, and stakeholder management. The position supports long-term career development for professionals interested in building a career at the intersection of finance and consumer technology.