Field Marketing Manager

About the role

Baseten is a leading provider of infrastructure solutions for AI companies, including notable names like Cursor, Notion, and Writer. We are currently seeking a Field Marketing Manager who will play a crucial role in enhancing our presence in the New York tech ecosystem. This position is pivotal in generating demand and fostering relationships within the region, ultimately contributing to our growth and success.

Key facts

What you'll do

• Develop and execute tailored marketing strategies that align with sales objectives and drive pipeline expansion in the New York market.
• Plan and coordinate events aimed at boosting customer engagement and shortening sales cycles, ensuring a memorable experience for attendees.
• Oversee all aspects of event management, including liaising with vendors, managing logistics, and keeping track of budgets to ensure successful execution.
• Analyze the performance of marketing campaigns and provide insights based on data to refine and enhance future initiatives.
• Collaborate closely with the product marketing team to maintain consistency in messaging that aligns with the overall company strategy.
• Prioritize incoming requests from sales teams based on their potential revenue impact, ensuring that high-value opportunities are addressed promptly.
• Represent the company at industry conferences and networking events, enhancing our brand visibility and establishing valuable connections within the tech community.
• Create and distribute marketing materials that effectively communicate our value proposition to potential clients and partners.
• Monitor market trends and competitor activities to identify opportunities for differentiation and innovation in our marketing approach.
• Build and maintain relationships with key stakeholders, including customers, partners, and internal teams, to foster collaboration and drive success.
• Provide regular updates and reports to senior management regarding marketing performance, insights, and strategic recommendations.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Between 5 to 7 years of experience in field marketing, particularly in the SaaS or technology industries, demonstrating a strong track record of success.
• Proven ability to design and execute demand generation programs that meet or exceed pipeline goals.
• In-depth understanding of sales processes and workflows, enabling effective collaboration with sales teams.
• Willingness to travel up to 25% of the time for client meetings and events, demonstrating commitment to building relationships.
• Excellent communication skills, both written and verbal, with the ability to engage diverse audiences effectively.

Nice to have

• Experience with digital marketing tools and platforms, enhancing the efficiency of marketing campaigns.
• Familiarity with analytics tools to measure and interpret marketing performance metrics.
• Previous experience in a startup environment, showcasing adaptability and resourcefulness in a fast-paced setting.
• Knowledge of the AI landscape and emerging technologies, providing insights that can inform marketing strategies.

Skills & tools

• Proficient in Salesforce for managing customer relationships and tracking sales activities.
• Experience with HubSpot for executing marketing campaigns and analyzing their effectiveness.
• Familiarity with AI tools that assist in automating data analysis, problem-solving, and drafting communications, enhancing productivity.

Practical notes

• Our benefits package includes comprehensive medical, dental, and vision insurance coverage for you and your dependents at no cost.
• We offer a flexible paid time off (PTO) policy, along with a company-wide winter break from Christmas Eve through New Year's Day to promote work-life balance.
• Additional benefits include paid parental leave, a 401(k) retirement plan, and a fertility and family-building stipend through Carrot, supporting our employees in their personal journeys.

If you are passionate about marketing in the tech sector and eager to make a significant impact in a dynamic environment, we invite you to apply for the Field Marketing Manager position at Baseten. Join us in shaping the future of AI infrastructure!

About the company

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production.