Solutions Product Marketing Manager

About the role

You will define and own Baseten's up-market, enterprise, and industries go-to-market strategy from the ground up. You are responsible for building the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let the company compete in Financial Services, Health & Life Sciences, and other scalable use cases. This is a highly cross-functional, largely greenfield role where you will partner closely with the Industries sales team, product marketing, demand generation, and executive leadership. You will bring structure to enterprise selling by creating the systems, content, and narratives that turn AI infrastructure into a compelling business outcome for mission-critical buyers.

Key facts

What you'll do

• Build the enterprise deal playbook and full bill of materials including pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral mapped to every stage of the buyer's journey.
• Create the system for keeping every sales asset current with clear ownership, last-updated dates, and a sustainable refresh cadence to ensure accuracy and relevance.
• Design and launch industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences and validate messaging.
• Own the development of vertical sales kits and ICP/positioning frameworks for priority industries, ensuring alignment between product value and buyer expectations.
• Produce industry-specific landing pages, messaging frameworks, and TCO guides by extrapolating insights from early AI-native accounts to larger enterprise targets.
• Design and help launch ABM experiments in partnership with demand generation to test new channels, audiences, and narratives for enterprise buyers.
• Create role-specific onboarding for Industries AEs that includes certifications, customer-grounded scenarios, and async, refreshable content to accelerate ramp time.
• Build sales playbooks tied to real customer examples and package assets into an AE-ready enablement motion covering first calls, competitive deals, legal and finance procurement, TCO/ROI justification, and self-hosted deployment considerations.
• Act as a trusted partner to the industries team so that onboarding and enablement remain grounded in what sellers actually need throughout the customer lifecycle.
• Translate complex technical, infrastructure-heavy concepts such as inference, self-hosted deployment, and TCO/ROI into clear narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement.
• Demonstrate a track record of designing and running sales enablement or onboarding programs for technical sellers in fast-paced, infrastructure-driven environments.
• Exhibit strong cross-functional coordination skills by pulling together sales, customer marketing, demand generation, and executives around a shared, executable plan.
• Thrive in ambiguity by owning execution as well as strategy, producing landing pages, decks, one-pagers, and written content that move deals forward.
• Drive initiatives that showcase exposure to a variety of ML startups, offering unparalleled learning and networking opportunities that reinforce Baseten's position at the frontier of AI infrastructure.

Requirements

• Bring 6+ years of experience in product marketing, solutions marketing, or a related go-to-market function, ideally at a technical or infrastructure-focused company where enterprise sales cycles are long and complex.
• Demonstrate experience building enterprise or vertical go-to-market motions, including ICP definition, buyer journey mapping, and the creation of full-funnel sales collateral that supports every stage of the purchase decision.
• Show comfort translating technical and infrastructure-heavy concepts such as inference, self-hosted deployment, and TCO/ROI into narratives that resonate with both technical buyers and non-technical stakeholders including legal, finance, and procurement teams.
• Provide a track record of designing and running sales enablement or onboarding programs for technical sellers, with evidence of measurable improvements in readiness, conversion, or cycle time.
• Highlight strong cross-functional coordination skills, with examples of successfully aligning sales, customer marketing, demand generation, and executive leadership around shared strategic objectives and plans.
• Prove you are comfortable owning execution as well as strategy by delivering tangible assets such as landing pages, decks, one-pagers, and written content that directly support revenue generation.
• Illustrate the ability to thrive in ambiguity by building enterprise motion from a relatively blank slate, defining processes, frameworks, and content where few existed before.
• Meet the expectation of working in a fast-growing startup that values mission-critical inference and operates at the intersection of applied AI research, flexible infrastructure, and developer tooling.

Nice to have

• Gain experience in or rapidly ramp on knowledge of financial services, manufacturing or industrial, or health and life sciences, allowing you to tailor messaging and ICP to regulated or high-stakes environments.
• Contribute to or run a Customer Advisory Board or executive champion program that brings customer feedback directly into product and go-to-market decisions.
• Develop familiarity with AI/ML infrastructure, inference optimization, and developer tools to communicate more effectively with technical stakeholders and partners.
• Partner closely with technology partners on co-marketing initiatives and joint events that expand reach and validate Baseten's platform in production settings.

Practical notes

The role is full-time based in San Francisco.