Field Marketing and ABM Manager

About the role

You will own the development and execution of account-based marketing initiatives for designated sales teams, acting as the strategic marketer responsible for creating and implementing comprehensive campaigns that build pipeline and engage top targets throughout the buying journey. You will maintain a constant pulse on sales pipeline needs, translating insights into actionable ABM-ready leads and optimizing top target engagement to directly drive revenue growth. You will partner deeply with sales leadership and representatives to define ideal customer profiles, align on target accounts, and ensure marketing strategies are executed with precision. Additionally, you will collaborate across integrated marketing functions to leverage multi-touch, multi-channel tactics that deliver consistent messaging. You will closely monitor performance data, iterate on outreach sequences, and refine approaches based on real-time insights from the ABM dashboard. Ultimately, you will serve as the critical link between marketing strategy and sales execution, ensuring every campaign advances pipeline and contributes to company objectives.

Key facts

What you'll do

• Assume ownership of pipeline needs by tracking, defining, and delivering ABM-ready leads through comprehensive campaigns designed to build and advance opportunities.
• Create and execute a strategic marketing plan that ensures messaging and campaign consistency to drive engagement with new prospects and achieve overall revenue and pipeline growth targets.
• Employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing, events, direct mail, and social media initiatives.
• Partner with sales leadership to monitor lead follow-up throughout the critical stages of the buying journey and establish custom plans designed to achieve team objectives.
• Collaborate with sales representatives to understand ideal customer profiles and top target accounts, then implement ABM strategies to engage and advance those opportunities while holding partners accountable for campaign and pipeline success.
• Measure ongoing sequences to ensure optimization of outreach efforts at the appropriate stage of the buying cycle.
• Closely monitor the ABM dashboard for new insights and trends to improve the overall ABM approach and refine targeting strategies.
• Work closely with members of the marketing team, including product marketing, creative services, and digital marketing, as well as sales, product, operations, and technology teams.
• Keep the marketing team updated on progress with sales reps to ensure the team adjusts its approach based on feedback from the field.
• Attend customer and prospect meetings to stay informed on market conditions, evolving needs, and detailed buyer personas.

Requirements

• Possess a Bachelor's degree as the foundational educational requirement for the role.
• Bring at least four years of experience in a similar marketing role within a fast-growing B2B technology company, ideally software-focused environments.
• Demonstrate deep knowledge of the marketing funnel and extensive experience running multi-channel marketing programs, including advertising, email, events, and direct mail.
• Show comfort with content marketing and social media execution as core components of the marketing strategy.
• Exhibit proficiency in working with a wide variety of marketing tools and software, with prior experience in marketing automation platforms being preferred.
• Master Microsoft Powerpoint, Word, and Excel to create, analyze, and present campaign performance data effectively.
• Highlight previous experience with Marketo and Salesforce as significant advantages for success in this position.
• Maintain the ability to manage multiple priorities and deadlines in a fast-paced, dynamic technology marketing environment.
• Communicate clearly and professionally with stakeholders at all levels, including executives, managers, and individual contributors.
• Align with the company's commitment to collaboration, innovation, and delivering impactful solutions that solve complex communication challenges.

Nice to have

Only include preferences explicitly stated in the source material.

Practical notes

• Hours, travel, visa, or deadlines are not specified within the provided source text.
• Compensation details are omitted as no specific pay information is provided in the source.
• The role is positioned within a global communications software and Tier 1 network operator.
• Collaboration across teams and adherence to the "Whole Person Promise" are integral to the position.
• U.S. location is specified as Raleigh, North Carolina.
• Application of ABM strategies and multi-channel campaign execution are central responsibilities.
• The successful candidate will directly influence pipeline generation and revenue growth targets.
• Use of marketing automation, CRM, and presentation tools is required.
• Participation in customer and prospect interactions is expected to maintain market awareness.