Senior Manager, CRM Revenue Expansion

About the role

Senior Manager, CRM Revenue Expansion is a pivotal position within our New York City office, focused on orchestrating global revenue initiatives through sophisticated customer relationship management. The hire will be the architect of our CRM strategy, specifically owning the design and execution of upsell and winback campaigns that resonate across diverse markets. This role demands ownership of the entire subscriber lifecycle, identifying critical moments to deploy timely and relevant messaging. The primary focus will be on leveraging data to drive repeat purchases, minimize churn, and ultimately enhance the long-term value of our customer base. Success in this position requires a passion for continuous learning and a commitment to a data-driven approach in a fast-paced B2C subscription environment. This position will report directly to the Director of CRM, Revenue Expansion, ensuring close alignment with the broader revenue strategy.

Key facts

What you'll do

• Architect and define the global CRM growth strategy, setting the vision for upsell, cross-sell, and winback initiatives that directly impact revenue.
• Conceptualize and own the creation of end-to-end customer journeys, managing concepts from initial ideation through rigorous testing and full launch to maximize conversions and lifetime value.
• Partner closely with creative, product, and international teams to oversee the campaign calendar and ensure aligned, high-quality execution across all markets.
• Mine and analyze complex datasets to generate actionable insights, refining strategies based on empirical performance results and observed campaign outcomes.
• Design, execute, and analyze results from rigorous A/B and multivariate tests to drive continuous improvement in subscription performance and key revenue metrics.
• Ensure all customer messaging strictly complies with regional regulations and brand standards, delivering a consistent and legally sound experience for every user globally.
• Utilize SQL and advanced data platforms to analyze funnel health, track engagement metrics, and proactively guide future campaign designs and optimizations.
• Collaborate with stakeholders to translate business objectives into precise technical requirements, ensuring marketing technology stacks support strategic goals.
• Monitor and report on key performance indicators, presenting findings to leadership to justify investments and demonstrate clear ROI on CRM initiatives.
• Champion a culture of experimentation within the team, fostering a test-and-learn mindset that embraces iteration and data-driven decision-making at every stage.
• Develop and maintain detailed documentation for all processes, workflows, and campaign learnings to ensure institutional knowledge and scalability.
• Act as a subject matter expert, providing guidance and best practices to cross-functional partners on CRM strategy and execution.

Requirements

• Possess a minimum of five years of hands-on experience in CRM revenue roles within a high-volume, B2C subscription-based environment, demonstrating a proven track record.
• Show demonstrable fluency in global market behaviors, with the ability to tailor strategies and messaging for distinct international audiences and cultural nuances.
• Exhibit expertise in handling email HTML, scripting logic, SQL querying, and advanced audience segmentation to drive precise targeting.
• Maintain strong knowledge of CRM best practices and global compliance standards, including CAN-SPAM, CASL, and GDPR, ensuring all activities are legally sound.
• Demonstrate proficiency with analytics and BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to derive insights and inform strategy.
• Cultivate a test-and-learn mindset that actively embraces experimentation, iteration, and data-driven decision-making to optimize results.
• Communicate with exceptional written and verbal skills, applying a detail-oriented and creative approach to solve complex marketing challenges.
• Thrive in a collaborative environment, working effectively with cross-functional teams to align on goals and drive initiatives to completion.

Nice to have

• Bring hands-on background in managing and optimizing campaigns specifically aimed at driving upsell revenue and maximizing customer lifetime value.
• Have direct experience working with email service providers and marketing automation platforms to streamline processes and improve efficiency.

Practical notes

This role is based in New York City and requires a minimum of three days per week in-office presence.

Why Join Babbel

• Be part of a global company with a meaningful purpose and impact, contributing to language education on a massive scale.
• Access competitive compensation, paid time off, and comprehensive benefits designed to support work-life balance.
• Gain the opportunity to directly influence product direction and the learning journey of over 25 million users worldwide.
• Receive robust support for ongoing career growth and professional skill development, ensuring long-term career progression.

Compensation Overview

In New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training, and skill level.

Equal Opportunity Statement

Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.

What you'll do

• Meet the bar Practical notes