Senior Director, Brand Strategy

About the role

You are a pivotal leader shaping the strategic direction of our brand initiatives at Avalere Health, ensuring every decision aligns with our overarching mission. In this role, you will own the end-to-end brand strategy for key access marketing clients, translating complex healthcare challenges into compelling and coherent narratives. You will act as the strategic anchor for our cross-disciplinary Access Marketing offer, balancing high-level market positioning with granular execution details. You will be responsible for fostering deep, strategic partnerships with our access marketing clients, guiding them through transformative growth journeys. Additionally, you will spearhead the development of our internal and external thought leadership, establishing Avalere Health as the indispensable thought partner in the market. You will collaborate seamlessly with counterparts across the organization to integrate brand strategy into our broader marketing and advisory offerings. This position requires a hands-on leader who can empower our strategy team while driving tangible business results. Ultimately, you will play a critical role in helping us reach every patient possible by ensuring our brand story resonates powerfully across the healthcare landscape.

Key facts

What you'll do

Spearhead the conception and execution of comprehensive brand strategies for designated access marketing client portfolios, ensuring alignment with client objectives and market dynamics.

Architect and deploy innovative strategic frameworks that underpin new business development initiatives, specifically targeting high-potential Access Marketing client segments.

Champion the integration of brand storytelling across all client touchpoints, transforming complex value propositions into clear and persuasive narratives.

Forge robust strategic partnerships with key clients, acting as a trusted advisor to navigate their evolving market challenges and growth ambitions.

Cultivate a dynamic thought leadership engine, producing insightful content that elevates Avalere Health's visibility and authority in the healthcare strategy space.

Conduct in-depth market and competitive analyses to identify emerging trends, informing agile brand strategies that maintain a decisive competitive edge.

Collaborate synchronously with cross-functional teams, including Advisory, Medical, and Marketing, to ensure brand consistency and operational excellence.

Mentor and develop the next generation of strategy professionals, fostering a culture of curiosity, rigorous analysis, and creative problem-solving.

Leverage data-driven insights to refine brand positioning and measure the impact of strategic initiatives on client perception and market penetration.

Act as the primary strategic liaison between clients and internal departments, ensuring seamless project execution and exceeding client expectations.

Drive the evolution of the Access Marketing strategy practice, establishing best practices and methodologies that reinforce our leadership in the field.

Champion inclusive and patient-centric brand narratives that reflect Avalere Health's commitment to reaching every patient possible, regardless of barriers.

Requirements

You must possess a Bachelor's degree in Marketing, Business, Communications, or a related field, with a Master's degree strongly preferred.

You must have a minimum of 8 years of progressive experience in brand strategy, marketing strategy, or a closely related discipline within the healthcare or life sciences sector.

You must demonstrate a proven track record of developing and executing successful brand strategies that drive measurable business growth.

You must have extensive experience managing and mentoring senior-level strategy professionals, fostering their career development and performance.

You must be highly adept at synthesizing complex information into clear, strategic narratives that resonate with diverse stakeholders.

You must have a deep understanding of the healthcare landscape, including payer dynamics, regulatory environments, and patient access challenges.

You must be an expert in conducting market and competitive analyses to inform strategic decision-making and opportunity identification.

You must be fluent in creating sophisticated strategic frameworks and business cases that influence C-suite decision-making.

Nice to have

You have prior experience working specifically within the healthcare access marketing or patient support space.

You have a demonstrated history of developing thought leadership that has significantly influenced industry discourse.

You have experience leveraging data analytics to quantify the business impact of brand and marketing initiatives.

You have a background in managing client relationships in a B2B professional services environment.

Practical notes

Employees may work remotely, at home, or from major city hubs in London, Manchester, Washington D.C., and New York. Smaller offices globally may serve as collaboration hubs, and homeworkers are supported with dedicated social opportunities and resources. Travel is not required for this role. This is a permanent, full-time position. You will be part of our inclusive culture, and we encourage applications from diverse backgrounds. We are an accredited Fertility Friendly employer with enhanced parental leave. This role is covered by our Disability Confident commitment, and reasonable adjustments can be made during the application process if needed.