Associate Creative Director, Copy
Job description
Associate Creative Director, Copy at Avalere Health.
About the role
The Associate Creative Director, Copy serves as the narrative architect for Avalere Health's most critical initiatives, owning the strategic development of language that dismantles complexity and builds trust. You will own the end-to-end creation of messaging frameworks that translate dense market access evidence into clear, human-centered stories for influential stakeholders. This role demands you shape narratives that not only clarify value but also remove perceived barriers to understanding and action. You will ensure every concept balances scientific rigor with accessible empathy, making intricate data feel immediately relevant to patients and payers. Your leadership will guide the creative direction of campaigns that reinforce our core mission of equitable access across every touchpoint. You will act as a strategic partner to commercial and medical teams, ensuring the narrative intent survives translation across channels and audiences. Through your work, you will define how ideas move people, aligning emotional resonance with the practical realities of healthcare decision-making. Ultimately, you will be responsible for ensuring that every word, visual choice, and structural decision ladders up to the singular goal of advancing clarity, access, and confidence in the solutions we present.
Key facts
What you'll do
- Lead the strategic narrative development for high-impact healthcare initiatives, transforming complex market access research into coherent, audience-specific storylines that drive understanding and action.
- Architect end-to-end messaging campaigns where copy and visuals converge, ensuring alignment between strategic insight, regulatory boundaries, and brand empathy.
- Partner directly with commercial and medical strategy teams to translate dense data and clinical realities into compelling narratives that defend decisions and inspire confidence.
- Build and maintain flexible communication frameworks that manage information flow across global markets, ensuring consistency while respecting local context and cultural nuance.
- Champion inclusive, accessible language that reflects the diversity of patient experiences, embedding cultural context into every concept you shepherd.
- Refine patient-focused narratives to meet regulatory standards without sacrificing clarity, tone, or emotional resonance, navigating complex guidelines with precision and integrity.
- Translate evolving commercial and medical insights into persuasive stories that equip stakeholders with the language needed to advocate for value and access.
- Oversee the production of high-quality written assets on schedule, balancing meticulous attention to detail with the demands of a fast-paced, priority-shifting environment.
- Act as the narrative quality guardian for cross-functional teams, ensuring every piece of communication ladders up to strategic insights and reinforces the pillars of access and empathy.
- Drive the creation of stories that move stakeholders to action, using data-driven insights to craft persuasive arcs that resonate with both payers and patients.
- Establish clear frameworks for information architecture, guiding how messages are structured, prioritized, and delivered across touchpoints and audiences.
- Collaborate with strategy and design partners to ensure that language and visuals work in harmony, creating cohesive experiences that support shared objectives.
- Elevate the role of copy as a strategic discipline, demonstrating how thoughtful narrative choices directly influence stakeholder understanding and decision-making.
- Mentor and inspire broader teams on best practices for clear, compliant, and empathetic communication, fostering a culture where precision and humanity coexist.
Requirements
- Must possess three years of direct experience in Market Access or Patient Support roles, providing a foundational understanding of how healthcare decisions are made and communicated.
- This experience is non-negotiable and must demonstrate a clear track record of working within complex, regulated healthcare environments.
- A strong portfolio is essential, and it must showcase work that directly influenced stakeholder understanding and drove tangible action.
- You must have a proven ability to adapt tone and messaging responsibly, navigating regulations without compromising clarity or emotional impact.
- Deep knowledge of how regulations affect language is required, ensuring compliance is embedded into the storytelling process from concept to delivery.
- You will navigate complex guidelines with ease, balancing creative ambition with the practical constraints of healthcare communication.
- The ability to synthesize dense information into coherent narratives is critical, as you translate data, insights, and medical concepts into stories that resonate.
- You must demonstrate cultural awareness and empathy, ensuring that every message reflects the realities and dignity of diverse patient populations.
Practical notes
This role is based in New York, NY. It is a permanent, full-time position. The compensation for this position is $140,000.00 per year. You will access thousands of on-demand training sessions daily. Regular career conversations help define your professional path. Global, cross-capability moves are encouraged and supported. Our culture values bringing your whole self to work. We are an accredited Fertility Friendly employer. Enhanced parental leave and flexible work options support all family planning journeys. Our six Employee Network Groups promote inclusion. These groups include Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. Our flexible work policy allows teams to choose office or home settings. Major city hubs include London, Manchester, Washington D.C., and New York. Smaller offices exist globally to serve as collaboration hubs. Homeworkers receive equal support and dedicated social resources. We are proud members of the Disability Confident Scheme. This initiative supports fair interviews for neurodiverse candidates. Candidates requiring adjustments can indicate this during the application process.
To apply, please visit the official apply page. Confirm all details there before proceeding.
What you'll do
- Meet the bar