Senior Growth Campaign Manager

About the role

Ataccama is seeking a hands-on marketer to design and manage integrated campaigns that generate pipeline for global enterprise accounts. You will bridge the gap between strategy and execution, transforming product positioning into high-performing demand generation programs. In this role, you will own the full lifecycle of complex B2B campaigns, ensuring that messaging is consistent and data-driven across every touchpoint. You will act as the central orchestrator for demand generation, aligning marketing efforts with the broader revenue objectives of the organization. Your work will directly influence the growth trajectory of the company by activating targeted audience segments through sophisticated campaign structures. You will leverage cutting-edge technology and data insights to create measurable impact on the bottom line. This position requires a proactive thinker who thrives on solving complex marketing challenges with operational excellence.

Key facts

What you'll do

• Architect end-to-end demand generation campaigns that span digital and offline channels to reach enterprise stakeholders.
• Convert abstract marketing strategy into concrete campaign architecture by defining target segments, channel allocations, and success metrics.
• Orchestrate campaign operations from initial setup through execution, including audience segmentation, QA testing, and performance monitoring.
• Engineer and sustain nurture journeys and automation workflows inside HubSpot and Salesforce to guide prospects toward purchase decisions.
• Synchronize efforts with Sales and BDR teams to ensure campaign activities are aligned with intent signals and overarching revenue goals.
• Exercise fiscal oversight of paid media budgets, directing spend across paid search, LinkedIn, display, and content syndication channels.
• Investigate full-funnel performance data to identify optimization opportunities and implement an experimentation roadmap aimed at improving conversion rates.
• Leverage AI tools to scale personalization efforts, draft marketing briefs, and interpret complex campaign data for actionable insights.
• Develop detailed content maps that ensure the right message is delivered to the right audience at the right stage of the buying journey.
• Establish governance processes for campaign documentation, ensuring that all assets are organized and easily accessible for stakeholders.
• Conduct competitive analysis to uncover gaps and opportunities within the market landscape relative to campaign performance.
• Collaborate with design and copy teams to produce assets that adhere to brand standards while maximizing engagement and conversions.
• Maintain a pipeline view of all active and upcoming campaigns to manage capacity and resource allocation effectively.
• Translate raw analytics into executive-level reports that highlight ROI, pipeline influence, and strategic recommendations.

Requirements

• Possess 7+ years of B2B marketing experience with a strong focus on demand generation and integrated campaign management.
• Demonstrate proven ability to independently manage multi-channel campaigns for global enterprise accounts without constant supervision.
• Show hands-on technical proficiency with HubSpot, Salesforce, and 6sense for audience targeting and engagement tracking.
• Bring experience in managing paid media budgets and optimizing performance metrics specifically related to pipeline generation.
• Exhibit strong project management skills necessary for handling multiple concurrent campaigns with competing deadlines.
• Display demonstrated AI literacy and active use of generative tools to enhance marketing output and streamline workflows.
• Highlight the ability to collaborate effectively within global, cross-functional teams that span regions and time zones.
• Hold a solid understanding of B2B sales cycles and the ability to create campaigns that support each stage of the buyer's journey.

Skills & tools

• HubSpot
• Salesforce
• 6sense
• Snowflake Intelligence
• Paid search and social media advertising
• Marketing automation and lead lifecycle management
• Intent-based marketing

Practical notes

• Benefits include a long-term incentive program, 25 days of vacation plus 2 sick days, and flexible time-off options.
• The company offers a hybrid work setup, flexible hours, and a global family support program.
• Perks include an annual mental health support package, access to Udemy, paid AI tools, and a referral program.
• Equipment provided: company laptop, mobile phone, SIM card, and data package.
• The hiring process may involve AI-assisted tools for interview notes and application screening, though all final hiring decisions are made by humans.
• Unsolicited resumes from third-party agencies are not accepted.