Head of Brand

About the role

You will define and own the long-term brand vision that positions Apify as the indispensable backbone of the AI-powered web. You will translate the technical complexity of web data and automation into a clear, emotional narrative that resonates across audiences. You will make Apify the default mental model for anyone building with web data, agents, and automation. You will lead with authenticity and transparency to earn trust in a skeptical market. You will treat every touchpoint as a chance to reinforce Apify as a category-defining leader. You will partner closely with product and leadership to ensure the brand promise is lived in the product experience. You will own the end-to-end brand journey from awareness to advocacy.

Key facts

What you'll do

Define and orchestrate the long-term brand vision to transform Apify into a global "distinctive brand" that people are proud to use, bridging the gap between our roots in web scraping and our future in AI to create a logical and emotionally compelling narrative.

Make Actors the industry-standard synonym for web automation tools, AI agents, and web scrapers, driving until the term "Actor" is as ubiquitous in our space as "container" is in DevOps.

Build and lead a high-impact brand team, shifting our approach from ad-hoc activities to a cohesive, strategic function that amplifies reach and consistency across all initiatives.

Conceptualize and drive the creation of new categories for Apify, executing bold campaigns such as viral community challenges, major partnership announcements, out-of-home advertisements, and digital PR pieces that move the market.

Act as a strategic partner to the senior team, defining the thought leadership narrative and identifying high-leverage speaking opportunities across podcasts, panels, and press to establish Apify as the category leader.

Work hand-in-hand with marketing leadership to synchronize brand awareness campaigns with performance acquisition efforts, aligning on messaging and timing so that Brand creates demand that Performance captures.

Collaborate closely with the PeopleOps team to shape employer branding, ensuring Apify is recognized as a top-tier destination for world-class engineering and GTM talent by showcasing authentic stories and impactful work.

Use data rigorously to prove the value of the brand, building frameworks to measure success through share of voice, sentiment analysis, direct traffic lift, and organic search volume to inform continuous optimization.

Own the creative vision and visual identity, setting standards and clearly briefing internal and external designers and video teams to produce standout work in a crowded marketplace.

Ensure all brand communication balances technical depth with clarity, turning complex capabilities such as MCP servers, headless browsers, and AI agents into exciting narratives for both engineers and C-level stakeholders.

Champion authenticity over corporate speak, maintaining transparency and avoiding empty buzzwords to build lasting trust with developers and technical audiences.

Partner cross-functionally with Content, Design, DevRel, and leadership to ensure the brand promise is consistently reflected in product messaging, documentation, and customer experiences.

Leverage global events and community moments to amplify Apify's presence, creating memorable experiences that reinforce our leadership in web data and automation.

Act as the primary voice of the brand in external communications, articulating the Apify story with energy, clarity, and strategic alignment to support growth and positioning goals.

Requirements

You have 5+ years of experience in brand marketing, ideally at a technology company with a strong focus on software developers and B2B SaaS/PaaS, with proven experience in the US market as you understand the cultural nuances required to win there.

You have a proven track record of building and managing high-performing teams, knowing how to hire, mentor, and lead a team of event managers, social media professionals, and creatives.

You understand the mechanics of building a distinctive brand, knowing that strong brands are built on emotion, not just logic, and you have experience turning standard users into passionate fans and advocates.

You have successfully repositioned a company or defined a new market space in the past, knowing how to take a product known for "X" and shift the narrative so the market sees it as "Y," moving beyond feature-based competition to a story-driven position.

You are a master storyteller who can take complex technical capabilities such as an MCP server, headless browsers, or AI agents and distill them into a clear, exciting vision that resonates with both engineers and C-level executives.

You have strong creative and visual fluency, capable of setting the standard for visual identity and effectively briefing designers and video teams to produce work that stands out in a crowded feed.

You value authenticity over corporate speak, understanding that to win the trust of developers we must remain transparent, genuine, and avoid empty buzzwords in all communication.

You thrive in cross-functional environments and can build trust and alignment with the Content team, Design team, DevRel, leadership team, and others to ensure the brand promise matches the product reality.

You have excellent written and verbal communication skills in English and experience working directly with a variety of stakeholders, from technical practitioners to board-level executives.

You are comfortable making decisions in a fast-paced, startup environment while maintaining a long-term strategic lens on brand building.

You are proactive in seeking feedback and iterating based on data, stakeholder input, and market signals to refine positioning and messaging.

You are passionate about building brands that last and are committed to mentoring others to elevate the entire marketing organization.

You understand the importance of compliance and brand guidelines, ensuring consistency while enabling local and regional adaptations where appropriate.

Nice to have

Only if the source mentions preferred items, and the source does not mention any preferred items for this role.