Lead Brand Designer, Hazel AI

About the role

You own the strategic visual identity for Hazel AI inside wealth tools and you translate ambiguous business goals into coherent, regulation-respecting design language. You challenge passing trends while remaining strictly compliant with financial industry rules and you never compromise on clarity. Your work shapes the daily experience of financial advisors as they interact with this AI every single day. You craft systems that feel inevitable rather than decorative and you ensure every visual decision supports advisor focus under pressure. You act as the visual conscience of the product team and you prevent shortcuts that would erode long term trust. You define how motion, illustration, and narrative intersect with data to communicate reliability. You measure the health of the brand through consistency audits and you turn those insights into preventative guardrails. You partner deeply with Product Design to ensure user flows and brand intent move in the same direction.

Key facts

What you'll do

Crafting visual systems that scale reliably across every Hazel AI touchpoint and advisor journey from onboarding to complex analysis.

Architecting the evolving Hazel brand architecture while guiding motion language, narrative systems, and emerging experiment formats.

Championing cohesive experiences in partnership with Product Design to align user flows with brand intent and regulatory clarity.

Directing motion language and illustration partners so story clarity never bends for speed or operational pressure.

Curating long term brand architecture that future proofs Hazel AI across diverse advisor workflows and evolving product contexts.

Evaluating touchpoint consistency through rigorous audits that reveal friction and risk in advisor digital paths.

Choreographing cross functional rituals where brand, product, engineering, and compliance voices converge around shared outcomes.

Guiding campaigns and product launches so every asset reinforces calm precision, trust, and decision confidence for advisors.

Translating dense financial concepts into accessible visual metaphors that respect advisor time and cognitive load.

Owning the visual vocabulary of alerts, data states, and status indicators to communicate urgency without causing alarm.

Partnering with research and compliance to ensure that regulated messaging remains accurate, clear, and on brand.

Defining guardrails and component libraries that allow rapid experimentation while protecting the core Hazel identity.

Requirements

You hold at least 3 years of experience shaping brand systems for data centric products and you understand how constraints shape better design.

You demonstrate fluency in contemporary visual design anchored in clarity, restraint, and intentional typography.

You communicate concepts effectively through storyboards, systems diagrams, and narrative flows tailored for complex products.

You respect regulated industries and design thoughtfully within compliance constraints without sacrificing creativity or impact.

You show a track record of making brand work that supports high stakes decisions and reduces cognitive load for professional users.

You bring evidence of working with strict visual guidelines and making them feel human rather than rigid.

You are comfortable leading discussions where legal, risk, and brand priorities must align before execution begins.

You communicate clearly and calmly when explaining design rationale to stakeholders who are not design specialists.

Nice to have

Experience working within financial advisory, fintech, or wealth management contexts where trust is the primary product.

Skills & tools

Figma, After Effects, Miro, Notion, FigJam

Our values

Kindness

Kindness doesn't just equal niceness. We listen to understand and we embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully so that solutions are stronger when people feel safe to speak up.

Brilliance

Humility is the skill we are most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch and we regularly use our unique superpowers to reach a common goal as a team. We succeed and we fail as one, learning from each outcome to move the mission forward.

Grit

When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it is hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles without losing sight of the human impact.

About the company

Altruist builds the AI-forward wealth platform and custodian that ties account opening, trading, portfolio management, billing, and reporting into one workflow. The system handles order routing, settlement, and compliance while providing dashboards and reporting views that help advisors act with confidence. Teams work with standardized APIs and event streams to connect research, risk, and investor experiences so that insights can flow securely and reliably. The environment supports iterative product changes and clear configuration options that allow Hazel AI to evolve in response to real advisor needs.