Head of Global Communications

About the role

Agoda is seeking a strategic leader to define and execute our global communications narrative across more than 200 markets. Reporting directly to the CMO, you will manage corporate and consumer PR, internal messaging, and employer branding while serving as a key advisor to the executive team. You will own the end-to-end strategy and execution of communications programs that shape perception and drive business outcomes. This role requires a proactive mindset to anticipate market shifts and translate them into coherent narratives for diverse audiences. You will act as the central architect of our identity, ensuring consistency while empowering local teams to adapt globally approved frameworks. The position demands comfort with ambiguity and the ability to lead through influence in a fast-paced, matrixed environment. You will be the primary guardian of Agoda's reputation, balancing bold storytelling with rigorous risk management.

Key facts

What you'll do

• Develop and implement a comprehensive strategy covering PR, internal communications, and employer branding to maintain our global reputation.
• Direct multi-market storytelling initiatives by coordinating with internal staff and external agencies.
• Provide high-level counsel to the CEO and C-suite regarding media relations, thought leadership, and crisis management.
• Create internal communication programs that foster employee engagement and cultural alignment.
• Enhance our employer brand to establish Agoda as a premier workplace in Asia and beyond.
• Manage and mentor a diverse, global team of communications professionals.
• Cultivate relationships with media outlets, partners, vendors, and internal stakeholders.
• Leverage data analytics and modern technology to evaluate and improve communication performance.
• Establish clear metrics and reporting frameworks to measure the impact of communications initiatives.
• Identify emerging trends and translate them into content strategies that resonate across different cultural contexts.
• Lead cross-functional collaboration to ensure messaging alignment with product, marketing, and sales objectives.
• Oversee the production of executive communications, including speeches, op-eds, and internal town halls.
• Champion a test-and-learn approach to refine messaging and optimize channel performance continuously.

Requirements

• Minimum of 12 years of experience in global communications leadership or agency management.
• At least 5 years of experience managing high-performing, diverse teams.
• Proven track record in crisis management and navigating complex external stakeholder issues.
• Demonstrated ability to work effectively with C-suite executives and senior leadership.
• Experience delivering impactful messaging across multiple international markets.
• A builder mentality that favors experimentation, data-backed decisions, and scalable processes.
• A humble, collaborative approach to leadership that prioritizes trust over hierarchy.
• Strong written and verbal communication skills in English, with additional languages being an asset.

Skills & tools

• Proficiency in data-driven communication strategies.
• Interest in applying emerging technologies and AI to enhance storytelling.

Practical notes

• Agoda provides relocation and visa support for this position.
• Compensation is competitive and includes a comprehensive benefits package.
• Candidates should review the Hiring Process Guidelines on the Agoda careers website prior to interviewing.
• Agoda is an equal opportunity employer committed to a diverse and inclusive workplace.
• We do not accept unsolicited submissions from recruitment agencies.

This role is based in Bangkok and requires a candidate who can operate at the highest level of strategic communication while remaining deeply connected to the realities of the market. The successful applicant will report to the Chief Marketing Officer and work closely with global leadership to ensure that every message reinforces Agoda's position as a trusted travel brand. You will be expected to balance corporate priorities with the needs of consumers, employees, and partners, ensuring that communication efforts are both ethical and effective. The ability to manage multiple priorities simultaneously is essential, as you will be handling sensitive issues, coordinating global campaigns, and mentoring team members concurrently. You must be comfortable making decisions with incomplete information and adjusting course quickly as new data becomes available. The ideal candidate will have a history of building trust with journalists, analysts, and influencers across Asia and the world. You will use data not only to measure success but also to challenge assumptions and drive innovation in how we tell our story. This is a hands-on leadership role where you will still be expected to roll up your sleeves and contribute to critical messaging when needed. The position offers the opportunity to shape the narrative of a major travel platform and define how Agoda is perceived by millions of users. If you are passionate about communications, leadership, and building scalable systems, this role provides the environment to make a significant impact.