Consumer Growth Specialist

About the role

You execute the analytical and operational work that keeps the Growth team's projects moving at speed and quality. Each Growth Specialist is dedicated to one Growth Manager, covering data pulling, audience building, GTM coordination, and weekly reporting across a portfolio of 4 to 5 active projects. You accelerate test velocity by 30% in the first 6 months by owning data pulls, audience setup, and GTM coordination so tests go live in the same sprint they are designed. When the Marketing Operations team does not have bandwidth, you step in to launch campaigns directly in Braze. You maintain a clean, MECE test pool at all times by managing audience segmentation and enforcing test group separation to eliminate invalid results caused by audience overlap. You deliver weekly performance reports for every active project with zero gaps, providing the Growth Manager with a reliable data layer to make decisions without pulling numbers themselves. You own GTM coordination for at least 3 active projects simultaneously, serving as the operational link between Growth, Branding, and Product, and you are ready to launch campaigns in Braze within 60 days by learning the team's canvas structures and naming conventions well enough to execute a launch independently.

Key facts

What you'll do

• Accelerate test velocity by 30% in the first 6 months by owning data pulls, audience setup, and GTM coordination for all active projects, so tests go live in the same sprint they are designed.
• Maintain a clean, MECE test pool at all times by managing audience segmentation and enforcing test group separation across all concurrent projects, eliminating invalid results caused by audience overlap.
• Deliver weekly performance reports for every active project with zero gaps, providing the Growth Manager with a reliable data layer to make decisions without pulling numbers themselves.
• Own GTM coordination for at least 3 active projects simultaneously by serving as the operational link between Growth, Branding, and Product, keeping timelines on track without requiring manager involvement in execution details.
• Be ready to launch campaigns in Braze within 60 days by learning the team's canvas structures and naming conventions well enough to execute a launch independently when the Marketing Operations team is at capacity.
• Run ROI analysis on campaigns and incentives: cost per incremental user, payback, and return by segment to evaluate true performance.
• Read dashboards and identify what the numbers mean without being told how to interpret them, translating insights into clear operational actions.
• Write SQL at an intermediate level to pull and validate data from a warehouse, comfortable with Databricks or a similar environment to ensure queries are correct and reliable.
• Track tasks across 4 to 5 concurrent projects without dropping items, using a system to stay organized and flag risks early to stakeholders.
• Communicate status proactively in a fast-paced environment, providing updates before they are requested to keep execution aligned.
• Follow checklists and SOPs consistently, never skipping steps under time pressure to preserve quality and compliance.
• Understand how campaigns are structured and launched in a CRM tool such as Braze, with the ability to execute a launch from a brief using existing templates.
• Know how segments, audiences, and basic channel logic work well enough to operationalize campaigns without constant guidance.
• Has run CRM campaigns end to end: brief, audience, QA, send, and readout, ensuring smooth execution and learning loops.
• Knows lifecycle strategy: how onboarding, activation, retention, and reactivation campaigns connect across the user journey to drive meaningful outcomes.

Requirements

• Must be able to work in Colombia full time with local working hours aligned to the team.
• Must be fluent in Spanish and English, both written and verbal, to communicate effectively with internal stakeholders and partners.
• Must have a strong commitment to accuracy and ownership, delivering end-to-end execution on complex tasks without needing step-by-step direction.
• Must be highly comfortable working with data, able to write SQL at an intermediate level and read dashboards to derive insights and validate results.
• Must understand CRM campaign structures and have experience launching campaigns in tools like Braze or comparable platforms.
• Must have run CRM campaigns end to end, including brief, audience, QA, send, and readout, with a track record of operational rigor.
• Must be able to manage multiple workstreams across 4 to 5 concurrent projects, maintaining organization and proactively flagging risks.
• Must follow checklists and standard operating procedures consistently, even under time constraints, to ensure quality and scalability.
• Must be able to interpret dashboards independently and communicate what the numbers mean for growth decisions.
• Must have a solid understanding of ROI analysis for campaigns and incentives, including cost per incremental user, payback, and segment-level returns.
• Must be able to write correct and reliable SQL queries in a data warehouse environment such as Databricks.
• Must be able to communicate seamlessly in Spanish and English, ensuring clarity and alignment with cross-functional teams.
• Must be available to work during Colombian business hours with the capacity to support global collaboration when required.

Practical notes

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